Creative Data Networks
How Should Global Brands Engage Gen Z During The FIFA World Cup? via @sejournal, @gregjarboe
Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here’s how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands Engage Gen Z During The FIFA World Cup? appeared first on Search Engine Journal.
NESS 2022: How This News SEO Conference Shaped A Community via @sejournal, @NewsSEO_
Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! The post NESS 2022: How This News SEO Conference Shaped A Community appeared first on Search Engine Journal.
2022 Local SEO Holiday Success: Essential Comforts in Leaner Times
Image credit: Stanley Zimny I like nothing better than using this annual local SEO holiday column as a greeting card with messages of good cheer, great strategy, and healthy profit penned inside. With economists caroling “austere” and “scary” in their predictions for 2022’s 4th quarter shopping season, however, it’s not easy to be jolly. Doomsayers’ dirges have their point, but we’re in this together, and here’s my own ditty for courage, set to the chorus of Jingle Bells: Local foot traffic is Up now 20% News is good in the neighborhood If basics are your bent Big brands (particularly those […]
The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]
Every marketer faces different challenges. Maybe you’re struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to focus on to facilitate stronger growth in 2023 and beyond. Which is why we asked 500+ marketing executives to predict the top challenges they expect to face in 2023 — so you can plan your strategies accordingly. Below, let’s explore the global issues marketing leaders believe they’ll struggle with in […]
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
To effectively lead a marketing team, it’s imperative you know your top goal. Whether your goal is to increase revenue or improve your customer’s understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. About half of marketing leaders say they will change their marketing goals in 2023. Here, we’ll take a look at the top […]
Link Building: How To Work Smarter, Not Harder With Machine Learning [Webinar] via @sejournal, @hethr_campbell
Learn how you can use machine learning’s progress in relevancy to tailor your content and link building strategy for a winning SEO performance. The post Link Building: How To Work Smarter, Not Harder With Machine Learning [Webinar] appeared first on Search Engine Journal.
Google On Image Filenames & A Surprising SEO Mistake via @sejournal, @martinibuster
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of The post Google On Image Filenames & A Surprising SEO Mistake appeared first on Search Engine Journal.
Google Ads Rolls Out 5 New Video Ad Templates via @sejournal, @MattGSouthern
To help business boost sales and raise awareness about their brand during the holidays, Google Ads is rolling out new seasonally-themed video ad templates. The post Google Ads Rolls Out 5 New Video Ad Templates appeared first on Search Engine Journal.
NFT Displays: Learn How to Build Your Future Art Gallery
Throughout the peak of the crypto and NFT market’s massive boom in 2021, the NFT market was valued at a staggering $41 billion — just nine billion dollars shy of what the physical art market generated in 2020. But as things stand, it may take time before the two fields of art can truly compete head-to-head once more. Of course, there are many hurdles that NFT art pieces need to overcome before that happens, and a primary one is how to display them. Physical artworks are easy to show off, since you can frame them and put them above a […]
How to Stream in Web3: A Guide to the Best NFT Streaming and Music Marketplaces
Marketing models are changing. And the rise of Web3, compounded by the increasing popularity of non-fungible tokens (NFTs), has pushed the entire creative economy into a bottleneck of shifting norms, and it’s about time. The music industry generates roughly $43 billion in revenue; however, only 12 percent of that goes to artists. We needed new models and options when it comes to Web3’s NFT music. Although many people still use Spotify or Apple Music for their audio needs, a few incredibly powerful Web3 streaming platforms and NFT marketplaces have risen to prominence in recent years, taking the world by storm. […]