Creative Data Networks
Can Blockchain Gaming Be Good? A 90s-Era Nintendo Legend Weighs In
In the early 1990s, game industry exec Tony Harman was sitting on a long flight to Kyoto, Japan. After publishing a report questioning the then-widely accepted dogma that only Japanese studios could make good games, word spread from his U.S. office to its Japanese headquarters. While he didn’t know it then — Harman was headed for a date with destiny. Upon arriving in Japan, he had only one place to go: Nintendo’s global headquarters, for a meeting with the man behind the legend: Shigeru Miyamoto — one of the creators of the Italian plumber named Mario. But what was Harman […]
Measuring E-A-T? — Whiteboard Friday
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, there. My name is Lily Ray, and today we’re going to be talking about E-A-T — expertise, authoritativeness, and trustworthiness. […]
Is Language A Google Ranking Factor? via @sejournal, @kristileilani
Does offering different languages on your website and the way you organize localized pages affect organic search rankings? The post Is Language A Google Ranking Factor? appeared first on Search Engine Journal.
Buying Backlinks For SEO: Yes, This Is Still A Thing via @sejournal, @ab80
Is paying for links worth the risk? In this piece, let’s take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.
Scale Your B2B Lead Generation With Discovery Ads via @sejournal, @beyondthepaid
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.
40 Office Costume Ideas for Marketing Nerds & Tech Geeks
Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what’s office-appropriate. We want you to have fun this year, so we’re taking the work […]
How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear about these technologies and think to yourself, “My business definitely can’t afford that.” This makes sense. As a good marketer, you should be skeptical about high-priced tech. After all, sometimes it’s hard to tell how a tool works and if it’s actually worth your money. […]
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.
LinkedIn Adds Automatic Captions To Videos via @sejournal, @MattGSouthern
LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos appeared first on Search Engine Journal.