When proposing potential ads at your startup, one of the first questions you’ll likely encounter is, “How much will this cost?” If you’ve prepared a killer startup marketing budget, you will be well-equipped to help executives understand and buy into your vision. A marketing budget should detail how much you’ll spend on paid advertising, fit into your overall strategy, and prove a worthy expenditure based on revenue earned. In a world where 82% of startups fail from cash flow problems, the stakes are higher for these new businesses. Startups often face limited resources and smaller budgets, making it difficult to […]