Creative Data Networks
Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]
This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year’s economic shifts might cause some marketers to worry that this year could bring a flurry of poor numbers. As you see dips or bumps in early Q4, you might wonder, “Is my marketing department experiencing seasonality or an impact of outside events, or are our numbers […]
YouTube Testing In-App Shopping In Shorts via @sejournal, @BrianFr07823616
YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App Shopping In Shorts appeared first on Search Engine Journal.
Google Is Restoring Missing Reviews In Business Profiles via @sejournal, @MattGSouthern
Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business Profiles appeared first on Search Engine Journal.
YouTube Analytics: The 15 Metrics That Actually Matter
Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of KPIs we can look at that provide minimal insights. Fortunately, though, we created this guide to help you navigate YouTube Analytics and measure the metrics that actually matter. It’ll save you from drowning in the sea of analytics that most marketers only […]
10 Events and Conferences for LGBTQ+ Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. LGBTQ+ people often face higher rates of isolation and discrimination, meaning that this community can especially benefit from gatherings that foster support and connection. This is especially true for LGBTQ+ entrepreneurs and professionals, as finding opportunities to learn from people who share similar life experiences can be challenging. […]
Google Updates Review Snippet Structured Data via @sejournal, @martinibuster
Google updated the review snippet structured data to standardize how numbers are written The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.
12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis
Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.
The 13 Best Blogging Platforms for 2022 (& How to Pick One)
Companies that blog get 55% more visitors than businesses that don’t. But to get that increased traffic, you need the best blogging platform for your needs and goals. Publishing blog content offers many benefits. Blogging can help you establish authority in an industry. It can drive brand awareness, share company news, and better convert website traffic into leads. But the wrong platform can also limit your returns. It can restrict your ability to gather leads, improve SEO, monetize your blog, and more. There are many great choices for blogs that come at little or no cost, with a ton of […]
How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche? In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and […]
Upcoming Drops: November 14-20
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]