Creative Data Networks
How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes via @sejournal, @KayleLarkin
Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.
2022 CPL and CAC Benchmarks [HubSpot Research]
As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and customer acquisition without undercutting either metric. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Most Effective Strategies for Lowering CAC Customer acquisition cost (CAC) is how much a company has to spend to get a new […]
How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they’re following. While you’ll find even more data in our State of Consumer Trends Report, we wanted to […]
Are NFTs Securities? A Guide to Global Policies
Any digital asset, including non-fungible tokens (NFTs), can be classified by securities regulators as a “security.” But this begs the question of whether or not a prospective buyer is potentially subjecting themselves to a country’s securities law simply by buying and selling NFTs. The industry-wide expansion into the metaverse has opened the doors to associating and integrating digital assets into new virtual worlds, making it even more likely that these assets will eventually become commercialized and potentially subject to these securities laws. So, what do countries around the world have to say about NFT transactions and their characterization as a […]
How You Can Launch the Perfect DAO for the Web3 World
Like many Web3 technologies, decentralized autonomous organizations have the potential to disrupt and transform the way that corporations, organizations, and nonprofits traditionally operate. But in the last year, decentralized autonomous organizations (DAOs) have made national headlines, garnering attention from investors, operators, and scientists alike. But what makes DAOs so special? In this guide, we’ll walk you through the steps for DAO creation, important decisions to consider, and best practices for successful operation. However, first we need to talk about what a DAO really is. Unpacking DAOs for a Web3 future By definition, as listed in our nft dictionary: “A DAO […]
Undervalued: Kingship, Crypto Citizens, Drip Drop, and More
Keeping up with the world of non-fungibles can be daunting. With so many new NFT projects, artists, and large-scale collections cropping up weekly, it’s become nearly impossible to stay ahead of every new and exciting development. In the past, finding the latest NFT craze was as simple as scrolling around on OpenSea. But things have changed drastically since the 2021 NFT boom. But now, NFT enthusiasts must be mindful of what and where they collect. To help you find the most awe-inspiring NFT endeavors both new and old, nft now presents Undervalued: a weekly column highlighting innovative projects, collections, and artists […]
Tesla Sold 75% of Its Bitcoin for Less than a Billion
It was just in February 2021 when Elon Musk’s Tesla made waves in the crypto community by announcing a hefty, ~$2-billion Bitcoin investment. At those times, the most valuable cryptocurrency soared to a whopping $70K. Currently, the electric car manufacturer once again shook the crypto society by making a statement it had offloaded 75% of its Bitcoin holdings. The news arrived as part of Tesla’s Q2 earnings report, stating the company got rid of most of its Bitcoin, which had lost over 50% of evaluation since last year and was traded at about $24K at the moment of sale. Tesla […]
Interviewing Niche B2B Experts For A Better Content Strategy via @sejournal, @wanderinghelene
Build on the human connection to better capture your B2B audience. Here’s how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B Experts For A Better Content Strategy appeared first on Search Engine Journal.
The Top Channels Consumers Use to Learn About Products [New Data]
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video? These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they […]