Creative Data Networks
Preparing Your Data Consumers for GA4 — Whiteboard Friday
You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Ruth Burr Reedy. I am the CEO […]
How to Write a LinkedIn Recommendation in 2020 [Quick Tip]
When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Most people get stuck. You might not know how to start or what to say. But with some simple templates and tips, you’ll be writing stellar testimonials on LinkedIn for your favorite people. Keep reading to learn how to write a LinkedIn recommendation. Then check out some recommendation examples and a quick recommendation letter template. You can use these tools to […]
How to Add Tags to YouTube Videos & Why They’re Important
YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags, but not everyone knows how to add tags to YouTube videos. Below, we’ve put together a guide that will explain exactly what YouTube tags are, how to add them, why they’re important, and some best practices to follow. What are tags for YouTube? How to Add Tags to YouTube Videos Why are YouTube tags so important? YouTube Tags […]
B2B PPC Experts Give Their Take On Google Search On Announcements via @sejournal, @brookeosmundson
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry. The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson). The […]
The 21 Best Lead Generation Tools in 2022
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid and free tools. We’ve compiled a list of the best lead generation tools on the market, including some free options. The 21 Best Lead Generation Tools in 2022 HubSpot Marketing Hub Intercom Proof Paperform MobileMonkey Mailshake Qualaroo HotJar Turnstile by Wistia Pointerpro Zuko ProProfs Quiz […]
Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely
Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness. Before the pandemic, it was normal to make friends around the office, crack jokes in the break room, or participate in fun, in-person team-building activities. However, those things aren’t possible when you’re working from home and your coworkers are scattered around the country. So, working from home can feel isolating. Fortunately, there are […]
Traditional vs. Headless CMS: Digital Evolution And Content Velocity
Would your business benefit from a headless content management system? Discover what it is, plus the pros and cons before you decide on a CMS. The post Traditional vs. Headless CMS: Digital Evolution And Content Velocity appeared first on Search Engine Journal.
YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal.