Creative Data Networks
Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing. [image of b2b marketing evolution] Many brands follow a product-led growth approach, in which […]
Why Consumers Participate in Online Communities [Data & Expert Insight]
Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Why Consumers Participate in Online Communities The HubSpot Blog’s Consumer Trends Report surveyed over 1000+ consumers and asked them why they join online communities. The top reasons were for fun, to share their same interests with […]
Google On How To Simplify Hreflang Implementation via @sejournal, @MattGSouthern
Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To Simplify Hreflang Implementation appeared first on Search Engine Journal.
How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]
Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the business financial space, The Insolvency Experts, mainly by focusing on just one “cluster topic” that was a huge money maker for them. When looking at six month comparison stats (August 2021-January 2022 to February-July 2022), we’ve achieved the following: Leads: 95 to 460 (384%) Clicks: […]
10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1. Stitch top-performing or relevant videos. Stitch is a tool that enables you to combine another video on TikTok with one you’re creating. It’s yet another way to […]
8 Networking Tips for LGBTQ+ Professionals at Conferences and Events
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with other business professionals, building relationships within and outside your field, and diving into your story to establish the “why” behind your work. Effective networking highlights your expertise and that of your peers so that you can find a middle ground of opportunity, collaboration, and collective […]
Fact-Checking: Get Your Facts Right via @sejournal, @krisjonescom
Here’s what you should know about fact checking SEO content so that you can write with genuine authority and build consumer trust. The post Fact-Checking: Get Your Facts Right appeared first on Search Engine Journal.
How To Quickly Fill Content Gaps In Your Strategy via @sejournal, @rockcontent
Learn how you can get high-quality E-A-T content on your site that helps you build your business and rank higher on SERPs. The post How To Quickly Fill Content Gaps In Your Strategy appeared first on Search Engine Journal.