Creative Data Networks
The Ultimate Guide to B2B Marketing in 2023 [+ New Data]
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different from marketing to individual consumers. That’s […]
Google: Rankings Drop After Mobile Usability Fail? via @sejournal, @martinibuster
Google’s John Mueller offers explanation for a rankings drop after search console flagged problems with mobile usability The post Google: Rankings Drop After Mobile Usability Fail? appeared first on Search Engine Journal.
How To Plan A Blog Post In 6 Easy Steps via @sejournal, @searchmastergen
Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps. The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.
50+ Artists Announced for The Gateway 2022
Later this month, we’re taking over two Miami city blocks to launch this year’s edition of The Gateway — a five-day festival during Art Basel 2022 featuring some of the NFT community’s finest artists, creators, and leaders in a celebration of the Web3 space. So who are they, exactly? Today, we’re pleased to announce the first wave of artists to expect at The Gateway 2022, presented with Mana Common and powered by MoonPay. Largely consisting of honorees from The NFT 100 and previous guests of our podcast, The Gateway 2022 is taking things to the next level, with renowned artists […]
Binance Says It Will Not Acquire FTX
It’s official. Binance will not be purchasing FTX. One day after Binance announced its intent to buy its collapsing competitor, the company has now announced it will walk away from the deal, according to an initial report from the Wall Street Journal. This comes after days of animosity shared between FTX CEO Sam Bankman-Fried and Binance CEO Changpeng Zhao that was felt throughout the crypto industry. Till now, Binance’s potential purchase of FTX has had the collective crypto and NFT communities on edge. But it seems fears might not be assuaged anytime soon, since, without a support system to help […]
Blockchain Is Redefining What It Means to Be a Fan
After the release of Beyoncé’s 2016 audiovisual album Lemonade, fans of the singer went into a frenzy. While many were left in awe of the artist’s project, others felt sympathy for the superstar, who, throughout the album, chronicled her husband Jay-Z’s infidelity. Unfaithful partners are not unique to stardom, but a specific subset of Beyoncé’s core fans, often referred to as the “Beyhive,” launched themselves on a hunt for Jay-Z alleged lover. Eventually, the Beyhive zoned in on the rapper’s former business partner, Rachel Roy, and launched a deluge of social media insults and threats on her and her daughter. […]
Money-Saving Placement Exclusion Script for Google Ads via @sejournal, @siliconvallaeys
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads appeared first on Search Engine Journal.
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns via @sejournal, @MattGSouthern
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency Targeting For YouTube Campaigns appeared first on Search Engine Journal.
Study: Which Link Metric Correlates Closest to Organic Visibility?
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that end, we’ve earned press coverage for clients on every top-tier publisher you can think of, including “dream publishers” like CNN, the New York Times, Washington Post, and Business Insider. We’ve even had dozens of campaigns go viral, earning thousands of links and hundreds of thousands […]
278 Social Media Holidays for Your 2023 Content Calendar [+Template]
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. While we don’t suggest sharing content on social media and then adding an […]