Creative Data Networks
What Is Localism and How Does it Relate to Local SEO?
Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing. I’ve heard European social commentators say that you can’t publish books in America with the word “virtue” in their titles, but when an independent business owner opens their doors, it instigates a true virtuous cycle. When marketers have the honor of entering that cycle, we’re participating in something even more important than […]
The Ultimate Guide to Content Creation
Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company. In other words, if you’re not creating content, then you’re behind the curve. Why is content creation important? Content creation is the ultimate inbound marketing practice. When you create content, you’re […]
The Beginner’s Guide to the Competitive Matrix [Template]
Have you ever been playing a game and had to look around to check out the competition? Whether you currently own or you’re looking to start your own business, you need to do the same thing. Luckily, there’s a methodical way to do that: by conducting a competitive analysis and creating a competitive matrix. A competitive matrix will help you identify your competitors and lay out their products, sales, and marketing strategies in a visual format. By doing this, you’ll learn where you’re positioned in the market, how to differentiate yourself from your competition, and how to improve upon your […]
Fine Jewelry Maker Launches Non-Fungible Securities Platform
Crypto’s most recent bear market has people in the NFT space understandably a bit on edge, to put it mildly. But, while creators, investors, and project developers wrestle with these anxieties, those outside of the Web3 world are becoming even more skeptical of all things crypto-related. Even in the best of times, cryptocurrencies have held a reputation for being unstable. The advent of things like stablecoins — cryptocurrencies tied to an underlying asset like a national currency — have done their part in bringing some stability to some tokens some of the time, but the issue remains. One of the […]
Sports Illustrated and OneOf Unite to Bring Muhammad Ali NFTs to Life
Athletes, musicians, and other public figures are commonly said to be “the greatest of all time.” The designation is used fairly casually nowadays, despite very few people actually deserving the title. However, when it comes to legendary boxer and US Gold Medalist Muhammad Ali, the honor is 100 percent deserved. Perhaps the most influential athlete and humanitarian of the 20th century, Ali is responsible for some of the most memorable and iconic moments in sports and civil rights history. He received the Presidential Medal of Freedom, won the Amnesty International Lifetime Achievement Award, was Sports Illustrated’s “Sportsman of the Century,” […]
Everything to Know About OpenSea’s Massive Data Breach
Last night, OpenSea — widely regarded as the world’s most popular NFT marketplace — dropped a bombshell of a blog post. According to their report, they use Customer.io as an email vendor. The problem? One of the vendor’s employees “misused their employee access to download & share email addresses [of OpenSea’s userbase] with an unauthorized third party.” Ultimately, the scale of the security breach seems to be simply massive. A large chunk of OpenSea’s active user base of over 1.5 million, in addition to anyone who subscribed to its newsletter, may have had their email address compromised. “If you have […]
The OA is the First EdTech NFT Project to be Released on 3 Major Blockchains — Founder’s Interview
On this joyful day, my guest is Maurice#4579 — marketing manager and business dev of the Orangutans Academy. He is an entrepreneur with a computer science + MBA degree. Corporate experience + entrepreneurial experience in the fashion industry. Chris: Orangutan Academy is a distinct concept for the NFT collection. What is the idea supported by the Orangutan Academy? How does it support education in the Metaverse? Maurice: While countries have significantly increased access to education, being in school isn’t the same thing as learning. We see in today’s world that your college network could be considerably more valuable than the […]
Creating Content That Satisfies Search Intent & Meets Customer Needs via @sejournal, @zackkadish
Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know. The post Creating Content That Satisfies Search Intent & Meets Customer Needs appeared first on Search Engine Journal.