Creative Data Networks
TikTok Advertisers Can Now Set Custom Attribution Windows via @sejournal, @MattGSouthern
Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok Advertisers Can Now Set Custom Attribution Windows appeared first on Search Engine Journal.
130 Instagram Influencers You Need To Know About in 2022
In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022. But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take […]
Google Updates Product Structured Data Guidance via @sejournal, @martinibuster
Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product Structured Data Guidance appeared first on Search Engine Journal.
How To Use Google’s Structured Data Markup Helper via @sejournal, @BrianFr07823616
Here’s how you can leverage Google’s structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal.
Link Relevance vs. Content Relevance in Link Building
Relevance is talked about a lot in the context of link building. In truth, it’s something that no one can really provide a concrete (or even close to concrete) answer to, because none of us knows exactly how Google measures relevance. Even having access to things like the Google Natural Language Processing API and seeing categories such as this doesn’t mean that we know how Google measures relevance themselves, because there will be so much more under the hood that isn’t visible to the public. Even if we did know exactly how Google measures relevance, the extent to which they […]
5 Social Media Tips Every Small Business Needs [+ Free Tools]
POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness. While you, of course, have to invest time and resources in building out your content, you can create high-quality content with a reliable phone and […]
The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]
More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Immediately, the effectiveness of video marketing became obvious. But where in the world […]
A Global Guide to the Most Important NFT Events of 2022
Couldn’t make it to NFT.NYC? Looking for an NFT event outside the U.S instead? Lucky for you, NFTs have grown into a truly global phenomenon. In fact, according to a recent analysis, the countries most interested in NFTs include Singapore, Canada, and Iceland — in addition to the United States. Considering this, we’ve curated a list of the most notable NFT (and NFT-adjacent) events taking place across the globe in 2022. European Blockchain Convention When: June 26-28, 2022 Where: Barcelona, Spain A confluence of industry leaders in blockchain, crypto, DeFi, and NFTs are coming together for a series of talks […]
Upcoming Drops: June 27 – July 3
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Brand Loyalty 2.0: Why NFTs Are the Future of Digital Marketing
The internet has come a long way since it first went mainstream in the 1990s. We’ve gone from the early days of the world wide web (Web 1.0) where users could only consume content to today’s more interactive and user-centric Web 2.0. And now, we’re on the cusp of a new era of the internet known as “Web3” — a decentralized web powered by blockchain technology. In Web1, marketing efforts were focused on building awareness and driving traffic to websites. With the advent of Web2 and social media, marketing became more about engagement and building relationships with customers. Web3 is […]