Creative Data Networks
How to Measure Content Engagement — Whiteboard Friday
When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation by sharing the four things you should focus on to make sure your metrics are giving you the best picture of your content’s quality. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Dana DiTomaso. I’m President at Kick Point. We’re a digital marketing agency up in Canada. And today, I’m going to be talking to […]
Picking The Right SEM Operation: Legits Vs. Hacks via @sejournal, @jonkagan
Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits Vs. Hacks appeared first on Search Engine Journal.
Google Ads Enables Custom Conversion Values For Store Visits via @sejournal, @MattGSouthern
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot. UTM codes are also known as UTM parameters — or tracking tags — because they help you “track” website traffic from its origin. Now, you might be thinking, […]
Nifty Gateway’s ‘Publishers’ Storefront Is Now Open for Curators
The Alpha: On Friday, Nifty Gateway announced it’s launching the beta-testing version of Publishers, its Shopify-like platform that will allow curators to build NFT storefronts and present collections from artists with whom they’ve partnered, according to an early release of a company blog post shared with nft now. Publishers grants users registered on the platform access to the same tools Nifty Gateway has used to present its Curated Drops over the years. Instead of the marketplace acting as the primary drop curator for the Nifty Gateway community, Publishers storefronts provide a new space for interactions between artists and buyers. It […]
Ticketmaster Just Took a Substantial Step Toward NFT Tickets
The Alpha: Flow recently announced a groundbreaking new initiative with Ticketmaster. Via the Flow blockchain, all Ticketmaster event organizers can now link NFTs with each attendee’s ticket. The NFTs are positioned to offer ticket-owning event attendees richer experiences. Primarily, the linked NFTs hope to offer Ticketmaster eventgoers Web3 analogs to the IRL events, where they receive the NFTs. Recipients of linked NFTs may gain access to “VIP experiences,” according to Flow. Otherwise, the NFTs can simply serve as blockchain memorabilia for events. The execution of each NFT ticket tie-in is up to the event organizer. Why it matters: Although many […]
Rarity Tools Explained: A Guide to Ranking Rare NFTs
Despite troublesome times, the excitement surrounding NFTs perseveres. For example, feelings of nostalgia and pride abound in digital ownership, reflecting how many feel about physical collectibles. For many collectors, minting NFTs is like opening a fresh pack of baseball cards. You never know the outcome, but there’s always the potential to pull out something rare. With the supply of most PFP projects at 10,000, the odds aren’t promising, but the potential to hit big is enough to pull in collectors. Others are more systematic, using NFT rarity tools to “snipe” NFTs off the secondary market by finding market opportunities where […]
Compare Vocabulary Differences Between Ranking Web Pages On SERP With Python via @sejournal, @KorayGubur
Not sure why you’re not ranking as well as your opponent? Perform text analysis between your site and competitors with Python and learn what’s missing. The post Compare Vocabulary Differences Between Ranking Web Pages On SERP With Python appeared first on Search Engine Journal.