Creative Data Networks
Uncover Your Most Valuable Keywords with Aira’s New Keyword Opportunity Estimation Tool
Whether speaking to senior management or just trying to figure out what direction our SEO strategy should take next, as SEOs we often find ourselves asking the same question: “but what could I get from this?” Particularly when we’re prioritizing work across different keywords, it can be hard to know: What rank we can expect to achieve (rather than just assuming position 1 for everything). What we could get from that ranking in terms of traffic/conversions. What that means in terms of additional traffic or revenue It can really trip us up if any of our predictions are based on […]
Upcoming Drops: October 3-7
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Click Bots and Fake Traffic Cost Online Advertisers $35 Billion via @sejournal, @BrianFr07823616
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]
TikTok Moves Forward With Live Shopping In US via @sejournal, @MattGSouthern
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live Shopping In US appeared first on Search Engine Journal.
How (& Where) Consumers Discover Products on Social Media [New Data]
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery. Of course, not all social media platforms are created equal, especially when it comes to product discovery. So, if you’re looking to pinpoint the platforms consumers use the most for product research, you’ve come to the right place. Here, we’ll dive into: The top social media channels consumers use for product discovery What types of content consumers watch and engage with Social media research habits Which platforms you should market your […]
How Co-Marketers Can Leverage Creator Collabs and Branded Content on Facebook
If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content. Here, we’ll cover everything you need to know about these tools and discuss how they can bring your Facebook strategy to the next level. What is Facebook’s Creator Collab feature? Released just this year, Facebook’s Creator Collab feature […]
How to Use Reverse Video Search (& Why It’s Useful) via @sejournal, @xandervalencia
Reverse video search can help you find duplicate content and so much more. Take advantage of these tools and use it to help your SEO. The post How to Use Reverse Video Search (& Why It’s Useful) appeared first on Search Engine Journal.
Facebook Launching New In-App Browser For Android via @sejournal, @MattGSouthern
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For Android appeared first on Search Engine Journal.
24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. What is the creator economy? The creator economy is where creators, from YouTubers […]
16 TikTok Advertising Stats to Know Before You Invest
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know. TikTok Advertising Stats To Know TikTok has 1 billion global daily active users. (DataReportal) Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog) Marketers say that TikTok is the second most effective platform […]