Creative Data Networks
What is the Buyer’s Journey?
The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations, steering clear of aggressive and inauthentic sales tactics. That said, your business will need to adapt to the changing times and communicate with empathy to encourage […]
24 Best Digital Marketing Tools for Small Businesses
If you’re a small business looking to expand, you’ll need to go beyond simply getting customers through your door. Real business growth takes place when you reach out to the huge marketplace of customers online — and you can only get there if you spend your time and money on digital marketing. The number of […]
10 Google Ads Strategy Mistakes That Will Put You Out of Business (And How to Fix Them)
A solid Google Ads Strategy is great for boosting leads and sales. With transparent and instantaneous results, the benefits can be plentiful. This is a digital marketing strategy that can bring great results with patience and care. That’s why Google Ads should be an important part of your marketing strategy. But before you rush into … The post 10 Google Ads Strategy Mistakes That Will Put You Out of Business (And How to Fix Them) appeared first on Digital Agency Network.
Three of the Biggest Opportunities to Elevate B2B Marketing in 2022
Even if 2020 and 2021 didn’t throw buckets of uncertainty, accelerated digital transformation and massively shifting buyer behaviors and expectations on marketers in the business to business world, B2B marketing is not without challenges. From “boring to boring” to woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar. For example, 90% of B2B companies feel their customers completely believe in and rely upon their commitments, but in the professional services industry only 67% believe that. It’s even lower in the financial services industry at 57%. Forrester I think you’ll agree […]
Who Is the New B2B Buyer and How Do You Connect with Them?
We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right? Hold onto your hats: The youngest Millennials are in their late-twenties. The oldest Gen Zs are 25 — that means they’re out of school and in the workforce. These two demographics are the fastest-growing cohort of B2B buyers. And they don’t think like Boomers or Gen Xers. So how do B2B marketers reach these mysterious digital natives? Here are a few pointers. How to Connect with the New B2B Buyer You don’t need the […]
Adding STAT Reports to Google Sheets Using App Scripts
The team at MacMillan Search has generated a lot of value by combining automated STAT reports with Google Sheets. From adding ranking details to other tool’s outputs, to giving the content teams up-to-date “People Also Ask” reports, the end result has proven to be a great time-saver in our week-to-week SEO workflows by reducing manual work and providing standard outputs that easily integrate with any spreadsheet. Why did we create this script? STAT’s wealth of keyword rankings details is very useful for enterprise SEOs to understand both the macro and micro details of their rankings. Google Sheets is one of […]
How to Improve Organic Clickthrough for Your Content
Google search result pages are becoming more diverse and even interactive, which makes any clickthrough study out there much less reliable, because no two sets of search results are the same. But how much control do writers and content creators have over how their content is represented in search? As it turns out, they do have quite a few options when it comes to optimizing their search snippets! The anatomy of a standard search snippet The standard Google search snippet has changed over the years, but in essence all the key elements are still there: The clickable title or headline […]
Announcing the Get Published in 2022: Breaking In Resource Directory
We’re excited to announce the Get Published in 2022: Breaking In Resource Directory from Writer’s Digest magazine, which collects advice from 41 agents, 39 debut authors, and 27 small presses, to help writers make 2022 the year they get their book published. Let’s face it: Breaking into traditional book publishing can be tough work. After you write and revise the book, there’s finding an agent or an independent publisher. And all of that includes time spent researching instead of what you really want to be doing—writing. So, Writer’s Digest has done the work for you. The Get Published in 2022: […]
Writer’s Digest Presents: Beginnings (Podcast, Episode 1)
We’re excited to share our new monthly podcast: Writer’s Digest Presents! In this inaugural episode, the WD team (Amy Jones, Robert Lee Brewer, Moriah Richard, and Michael Woodson) introduce themselves and chat about beginnings of stories and projects. Then, Robert talks with mystery author and FundsForWriters editor C. Hope Clark about beginnings of projects, including her recent double book release of a new Craven County mystery series Murdered in Craven and Burned in Craven. Also, learn if Clark is a plotter or pantser. Quote: “You need to write religiously and not just here and there when you feel like it. […]