Creative Data Networks
Interviewing Niche B2B Experts For A Better Content Strategy via @sejournal, @wanderinghelene
Build on the human connection to better capture your B2B audience. Here’s how to choose interviewees, plus tips and sample questions to get you started. The post Interviewing Niche B2B Experts For A Better Content Strategy appeared first on Search Engine Journal.
The Top Channels Consumers Use to Learn About Products [New Data]
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. So where do you look next? Are you going straight to their Instagram page, visiting their website, searching for online reviews, or watching a YouTube unboxing video? These are the questions we asked 1,000 consumers in our 2022 State of Consumer Trends Survey to find out how people behave after discovering a product they […]
New Instagram Reels Features Include Templates, Boosts, & More via @sejournal, @MattGSouthern
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. The post New Instagram Reels Features Include Templates, Boosts, & More appeared first on Search Engine Journal.
Facebook Home Feed Changes May Improve Reach & Discoverability via @sejournal, @MattGSouthern
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. The post Facebook Home Feed Changes May Improve Reach & Discoverability appeared first on Search Engine Journal.
SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master
If you’re just getting started with search engine optimization (SEO), then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far? We’ll walk you through it step-by-step. No matter how new you are to SEO, anyone can get started with the below SEO tips and get their website to rank in no time. Well — some time. Maybe a year or more. SEO, you should know, is a long game. By the end […]
On-Site Search Best Practices For SEO & User Experience via @sejournal, @KayleLarkin
Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.
WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI via @sejournal, @martinibuster
Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural The post WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI appeared first on Search Engine Journal.
Outstanding Local SEO Takeaways from MozCon 2022
It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a local SEO, it’s my practice to attend the livestream with ears pricked to catch any takeaway that could be useful to local businesses and their marketers. Local was the core focus of a few presentations, but while the majority of MozCon talks are not local-specific, […]
How to Write a SMART Goal [+ Free SMART Goal Template]
Work can feel like a never-ending grind when you’re not chasing a clear goal. A SMART goal template can help you clarify your motivations, set a clear direction for you and your team members, and ensure you’re able to celebrate the wins when they come along. But what exactly is a SMART goal, and how does it differ from a regular goal? To help you write SMART goals, we’ve created a free template with all the tools you need to get started. What is a SMART goal? The letters of SMART stand for: Specific Measurable Attainable Relevant Time-Bound The SMART […]
How to Plan Your Instagram Posts [+22 Free Instagram Planning Templates]
When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line. However, 90% of people on Instagram follow at least one business nowadays. To compete with other companies in your industry, you must have a solid Instagram strategy, especially if your intended audience uses the app. Fortunately, once you have an ideal plan for your Instagram content, you can create content more intentionally and ultimately drive more results for your team and organization. In this […]