Creative Data Networks
Google Ads Introduces Advanced Targeting For Performance Max via @sejournal, @MattGSouthern
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. The post Google Ads Introduces Advanced Targeting For Performance Max appeared first on Search Engine Journal.
How to Write a Content Brief [Template + Examples]
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. Don’t be deceived, though: Even though a content brief is simple, it’s still important to get it right. Table of Contents What is a content brief? Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content […]
How Use WordPress Multisite To Create a Website Subdirectory via @sejournal, @atuljindal01
Take control of your WordPress websites with Multisite. Learn how to create a network and efficiently manage all your sites. The post How Use WordPress Multisite To Create a Website Subdirectory appeared first on Search Engine Journal.
Data On Fastest Growing Sites Yields Surprising Insights via @sejournal, @martinibuster
Data on the fastest-growing websites shows where all the traffic is going to and why The post Data On Fastest Growing Sites Yields Surprising Insights appeared first on Search Engine Journal.
Gen Z is turning this CEO’s business model upside down
“This whole entire generation is about to turn all of our business models on its head.” I’m a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it. I’m sure her being a millennial, thus closer to Gen Z than the average CEO, helps her keep in step with younger consumers, but I also think how intentional she is as a marketer sets her apart. She’s even gone as far as to speak with 500 Gen Zers to understand their consumer and social media […]
Google Expands AI Overviews In Circle To Search via @sejournal, @MattGSouthern
Google expands AI Overviews in Circle to Search, enabling instant insights from visual content on Android devices. The post Google Expands AI Overviews In Circle To Search appeared first on Search Engine Journal.
Are People Clicking Links In ChatGPT Search? Brands Say Yes via @sejournal, @MattGSouthern
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales. The post Are People Clicking Links In ChatGPT Search? Brands Say Yes appeared first on Search Engine Journal.
Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers
Learn about the new AI feature on Google Maps that lets you ask detailed questions about places on your mobile device. The post Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers appeared first on Search Engine Journal.
Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for it. But how do you do that — especially in a saturated market like 2025? To be honest, while I recognize times are tough, I’m still an old-school “inbound marketing” purist at heart. The success you get from organic outlets just hits differently, and everyone […]
How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your page’s performance among your audience to improve conversions and user experience. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split […]