Creative Data Networks
The Top 16 Best Email Marketing Services in 2022
Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of up to 4,400%. Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) […]
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company’s conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. In this […]
What Is a Digital Marketing Strategy and How Do I Write It?
Marketing has continued to evolve over the years and is now recognized as one of the key aspects of a business plan. Implementing marketing tactics for your business can consist of numerous synergistic components that work together to make sure your business will perform at its best. At the core of a marketing plan is … The post What Is a Digital Marketing Strategy and How Do I Write It? appeared first on Digital Agency Network.
Using Segmentation to Optimize Email Campaigns
How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails they receive are useful. Despite this (rather bleak) statistic, email marketing is still an effective channel to nurture leads and increase conversions, generating one of the highest returns on … The post Using Segmentation to Optimize Email Campaigns appeared first on Digital Agency Network.
4 Key Places for Writers to Find Those First Freelance Clients
Typing this question in a search engine will send you down a rabbit hole so deep and voluminous as to make you reconsider why you considered freelancing in the first place. First, the ads that pop up range from apps to job sites to current freelancers who want to teach you how to be a freelancer. Everyone has a trick, and no two offers of advice are the same. (20 Literary Agents Actively Seeking Writers and Their Writing.) Believe it or not, that’s a good thing! The wide diversity of advice tells you that there is no right way. You, […]
2022 February Flash Fiction Challenge: Day 24
The wonderful thing about flash fiction is that you can have a story that goes up to 1,000 words, or you can have a story in six words or less. For today’s prompt, write the shortest story you can. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any issues posting, please just send me an e-mail at mrichard@aimmedia.com with the subject line: Flash Fiction Challenge Commenting Issue.) Here’s my attempt at the super short short: A Picture of […]
Semantic Search: How It Works & Who It’s For via @sejournal, @dcoates
Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It Works & Who It’s For appeared first on Search Engine Journal.
Advisories To Increase Website Security After Russian Attack via @sejournal, @martinibuster
Fight back against increased cyber attacks with these free tools and resources The post Advisories To Increase Website Security After Russian Attack appeared first on Search Engine Journal.
Sneak Peek: The Initial MozCon 2022 Speaker Lineup
Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet the speakers Amalia Fowler (she/her) Founder, Good AF Consulting@AmaliaEFowler Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She’s also a marketing instructor at the British Columbia Institute of Technology and creator of […]
Kit Mayquist: On Writing the Book You Want To Read
A fan of everything spooky and indulgent, Kit Mayquist is a bisexual, trans masculine writer who can be found in the historic shadows of Boston, MA, hunched over his desk with a sullen Persian cat in his lap and surrounded in antiques. He has a MA degree in Medieval History from the University of Iceland, and a BA from Portland State University (and if you ask him, yes, Stumptown will always have the best coffee). Find him on Twitter and Instagram. Kit Mayquist In this post, Kit discusses how craving a nostalgic, gothic story led him to writing his novel, […]