Creative Data Networks
3 Things Writers Should Know About Cults
A lifelong fascination with cults led me to create and explore the depths of one in my second novel, This Might Hurt. The key questions I wanted to answer: why does a person join a cult? Why does someone start one? To get the portrayal right, I dove deep into research. (10 Things to Consider When Writing About Obsession in Fiction) If you’re preparing to write your own cult novel, here are a few resources to get you started: the Heaven’s Gate podcast; Terry Gross’s Fresh Air interview with Jeff Guinn, author of The Road to Jonestown: Jim Jones and […]
Google Rolls Out Short Titles For Product Ads via @sejournal, @brookeosmundson
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short Titles For Product Ads appeared first on Search Engine Journal.
Monetize Facebook Reels With Overlay Ads via @sejournal, @brookeosmundson
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared first on Search Engine Journal.
How to Run an Effective Vetting Process for Candidates in 2022
Imagine you’re a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit. Except, reality sets in a few weeks later when you realize they were a bad hire and you have the start all over again. A robust vetting process would help you avoid this costly mistake. However, it’s not enough to come up with a process, you have to make sure it’s inclusive, fair, and efficient. Let’s show you how. Hiring the wrong employee can cost companies hundreds of thousands of dollars. Back in 2016, […]
Wednesday Poetry Prompts: 601
For today’s prompt, write a first poem. This is my first prompt and poem since the 600th Wednesday Poetry Prompt last week. But there are many other firsts available out there, including first steps, first words, and first jobs. Pick one such first and write your poem. Remember: These prompts are springboards to creativity. Use them to expand your possibilities, not limit them. Note on commenting: If you wish to comment on the site, go to Disqus to create a free new account, verify your account on this site below (one-time thing), and then comment away. It’s free, easy, and […]
Why Client Trust Is Essential In Paid Media & How To Build It via @sejournal, @oxbird_com
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is Essential In Paid Media & How To Build It appeared first on Search Engine Journal.
5 HTTP Security Headers You Need To Know For SEO via @sejournal, @martinibuster
Are security headers a part of your SEO audits? Here’s why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.
SEO vs. PPC: When to Optimize and When to Pay for Traffic
If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? In this article, we’ve explored what you can expect to achieve from each of these acquisition strategies. We’ve also provided some pros and cons of SEO and PPC strategies along […]
The Plain-English Guide to Conjoint Analysis
Sometimes, commercials really get me. T-Mobile‘s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s ad was so relatable is because of their market research. They looked at what their target audiences wanted — including their thought processes, what informs their decisions, and the trade-offs they’re willing to make for their products. To accomplish all of these important factors in one go, many companies use conjoint analysis. Think about buying a new phone. Attributes you […]