Creative Data Networks
Ready for S’more? The MozCon 2022 Day Two Recap
Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more! Not only were the presentations chock-full of insights, but the storytelling had us feeling as though we were all sitting around the campfire. Everyone was dialed in and ready to turn insights into actions. More Than Pageviews: Evaluating Content Success & Correcting Content Failure — Dana DiTomaso Dana started the day by making us think: what is the […]
A Comprehensive Guide to Local SEO in 2022
Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we’ve created a comprehensive guide covering local SEO tips and tools. By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which […]
YouTube Answers Questions About Community Guidelines Appeals via @sejournal, @MattGSouthern
YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.
Does The CMS Matter For Search Rankings? via @sejournal, @MattGSouthern
Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. The post Does The CMS Matter For Search Rankings? appeared first on Search Engine Journal.
WATCH: Why The Boondocks Producer’s Next Move Is NFTs
Carl Jones, best known for his involvement in the cult classic series The Boondocks, recently entered the NFT space with the release of the 10,000-piece Bubblegoose Ballers collection. The collection’s genesis can can be traced back to his childhood. Growing up, Jones viewed puffy bomber jackets or “bubblegoose” jackets as status symbols within his neighborhood, describing their wearers as “ballers.” Inspired by this imagery, Jones set out to make the earliest iterations of his characters. Over the course of his long career in the entertainment industry, these characters have never seen a home — that is, until Jones discovered NFTs. […]
Luxury Brands Are a Great Example of Web3 Adaptation
Luxury brands and NFTs make for oddly comfortable bedfellows. High-end fashion has taken to NFTs more quickly and enthusiastically than other industries, and there seems to be a consensus that Web3 will undoubtedly play a huge role in its future. It makes a great deal of sense. Both high-fashion and NFTs operate on models of exclusivity and scarcity, which might help explain the industry’s receptiveness toward the technology in comparison with other traditional companies that have only reluctantly begun to dip their toes in Web3. The significance of luxury brands taking advantage of this new space constitutes more than just […]
Why P2E NFT Games Need to Double-Down on ‘Play’ Instead of ‘Earn’
When Brazilian game developer Mark Venturelli virtually took the stage at Brazil’s International Games (BIG) Festival on July 8, he was ostensibly set to give a talk on his vision for the future of game design. Instead, Venturelli used his platform to deliver an impassioned speech to the festival’s attendees on why NFTs vis-à-vis play-to-earn (P2E) games are wholly incompatible with his personal vision for how game design should strive to progress in the coming years. A brave move, to say the least, considering that blockchain gaming platform Lakea was among the festival’s corporate partners. A cynical view of Web3 […]
How to Increase Your Instagram Engagement Rate in 2022
With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Discover below ways to increase your engagement rate and the industry benchmarks to measure yourself against. What is an Instagram engagement rate? Why does your Instagram engagement rate matter? What is the average Instagram engagement rate? How To Calculate Your Engagement Rate On Instagram How to Increase Your Instagram Engagement […]
Calculating Correlation in Excel: Your How-To Guide
Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel skills? No problem. Here’s how to calculate — and understand — the correlation coefficient in Excel. A correlation coefficient of +1 indicates a “perfect positive correlation”, which means that as variable X increases, variable Y increases at the same rate. A correlation value of -1, […]
7 Crucial Ecommerce Metrics You Should Be Tracking Right Now via @sejournal, @jonleeclark
Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.