Creative Data Networks
Permalinks: What They Are & How to Structure Them for Max SEO Value
What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. Luckily, they are also simple to master. Let’s get into how permalinks work, how to create them, and set them on WordPress. Let’s break down this post’s permalink. You first have your domain (and subdomain in some cases) which is where your website lives. It’s […]
Tilus: Poetic Forms
This week’s poetic form is concise: 10 syllables in three lines. The tilus (pronounced “tee-loo-hz”) was invented by Kelvin S. Mangundayao. Here are the guidelines: Two stanzas First stanza two lines; second stanza one line Six syllables in first line, three syllables in second line, and one syllable for final line So 10 syllables total Poem should be focused on nature opening up the world for subject I found an explanation from Kelvin on the nature component on the dVerse site: “The main focus of Tilus is on the world of Nature, and how it can open a new door […]
Mastering Vivid Descriptions: Draw Upon the Backdrops of Your Life to Reimagine Your Descriptions
Without a sense of place, your dialogue exists on a black movie screen. Without a backdrop, your characters and their actions are floating in space. Without specific details, that setting of yours can pass beyond the familiar and into the territory of cliché. (The Four Doorways Into Story and How to Use Them to Create a Bestselling Novel) But you can be better than that. You already have all the tools you need to be a maestro of settings. Give yourself credit, writer. You’ve lived a life. You’ve seen some things—and more important to this conversation, you’ve seen some places. […]
Subdomain to Main Domain Site Migrations via @sejournal, @martinibuster
Google’s John Mueller explains the complexity of migrating a subdomain to a main domain The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal.
Screaming Frog Adds Google URL Inspection API via @sejournal, @martinibuster
Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog The post Screaming Frog Adds Google URL Inspection API appeared first on Search Engine Journal.
The Plain English Guide to Demand-Side Platforms (DSP)
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads. According to a 2021 study published by Statista, the US was the largest programmatic advertising market worldwide, spending an estimated $70 billion in […]
The Beginner’s Guide to Share of Voice
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising. As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, we’ll review everything you need to know about share of voice. This metric was mainly used as a way to […]
The Digital Marketing Policies for Private Hospitals & Medical Clinics (PHMC) In Singapore
When private hospitals and medical clinics (PHMCs) in Singapore create digital marketing campaigns for medical procedures, they should be extra careful. A single and small mistake can lead to many consequences, such as penalties that could leave a dent in their reputation, causing them to lose the trust of their potential customers. To prevent these … The post The Digital Marketing Policies for Private Hospitals & Medical Clinics (PHMC) In Singapore appeared first on Digital Agency Network.
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi and welcome to another edition of Whiteboard Friday. I’m Zoe. I work in the Learning team here at Moz, and my focus is on developing educational materials and resources to promote […]
2022 February Flash Fiction Challenge: Day 4
As always, if you’re on Twitter, Facebook, or Instagram (or anywhere else), don’t forget to use the #FlashFictionFeb hashtag. For today’s prompt, let’s write about a dream coming true. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any issues posting, please just send me an e-mail at mrichard@aimmedia.com with the subject line: Flash Fiction Challenge Commenting Issue.) Here’s my attempt at making dreams come true: Ever After Jay paused in the doorway, the takeout bags bumping gently against […]