Creative Data Networks
The Beginner’s Guide to Share of Voice
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising. As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, we’ll review everything you need to know about share of voice. This metric was mainly used as a way to […]
The Digital Marketing Policies for Private Hospitals & Medical Clinics (PHMC) In Singapore
When private hospitals and medical clinics (PHMCs) in Singapore create digital marketing campaigns for medical procedures, they should be extra careful. A single and small mistake can lead to many consequences, such as penalties that could leave a dent in their reputation, causing them to lose the trust of their potential customers. To prevent these … The post The Digital Marketing Policies for Private Hospitals & Medical Clinics (PHMC) In Singapore appeared first on Digital Agency Network.
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi and welcome to another edition of Whiteboard Friday. I’m Zoe. I work in the Learning team here at Moz, and my focus is on developing educational materials and resources to promote […]
2022 February Flash Fiction Challenge: Day 4
As always, if you’re on Twitter, Facebook, or Instagram (or anywhere else), don’t forget to use the #FlashFictionFeb hashtag. For today’s prompt, let’s write about a dream coming true. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any issues posting, please just send me an e-mail at mrichard@aimmedia.com with the subject line: Flash Fiction Challenge Commenting Issue.) Here’s my attempt at making dreams come true: Ever After Jay paused in the doorway, the takeout bags bumping gently against […]
KPIs & Metrics That Matter For Digital Marketing Success In 2022 via @sejournal, @hethr_campbell
Want to watch the webinar KPIs & Metrics That Matter For Digital Marketing Success In 2022 on-demand? The post KPIs & Metrics That Matter For Digital Marketing Success In 2022 appeared first on Search Engine Journal.
Small Business SEO Checklist: 11 Ways To Improve Rankings via @sejournal, @mindyweinstein
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition. The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate optimization (CRO) comes in. In this guide, you’ll learn about the power of CRO, why your business should focus on improving your conversion rate, and how to get started. What is a conversion rate? A conversion rate is the percentage of visitors who complete a […]
How To Choose The Best Marketing Channels For Your Small Business?
Every business doesn’t have to use all the marketing channels. Way ahead, the marketing professional will waste time and resources while promoting products on a trendy channel. The company may not succeed in reaching out to the target audience. So, when you have to choose the appropriate marketing channel, you must commence with a strategy. … The post How To Choose The Best Marketing Channels For Your Small Business? appeared first on Digital Agency Network.
B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners
How B2B Businesses Can Get Omnichannel Sales Right B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review Google parent company Alphabet broke $200 billion in annual revenue for the first time Google’s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of […]
Swan Huntley: On the Chaos in Decluttering
Swan Huntley is the author of Getting Clean with Stevie Green, The Goddesses, and We Could Be Beautiful. She earned her MFA at Columbia University and has received fellowships from MacDowell and Yaddo. Her writings have appeared on Salon, The Rumpus, GO Magazine, and McSweeney’s Internet Tendency, among others. She lives in Los Angeles. Swan Huntley Photo by Jen Rosenstein In this post, Swan discusses the process of writing and rewriting her new novel, Getting Clean With Stevie Green, how COVID meant more time to change things up, and more! Name: Swan HuntleyLiterary agent: Liz Parker of Verve Talent & […]