Creative Data Networks
B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features
The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch […]
Core Web Vitals: What Next?
The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and welcome to another Whiteboard Friday. This week’s video is about Core Web Vitals. Before you immediately pull that or pause the video, press Back, something like that, no, we haven’t got stuck in time. This isn’t a […]
Plot Twist Story Prompts: Who Am I?
Plot twist story prompts aren’t meant for the beginning or the end of stories. Rather, they’re for forcing big and small turns in the anticipated trajectory of a story. This is to make it more interesting for the readers and writers alike. Each week, I’ll provide a new prompt to help twist your story. Find last week’s prompt, Initiation Project, here. Plot Twist Story Prompts: Who Am I? For today’s prompt, have a character experience amnesia. To be honest, I’m surprised it’s taken us this long to get to one of the more popular plot twist devices, but I’ve probably […]
2022 February Flash Fiction Challenge: Day 18
As always, if you’re on Twitter, Facebook, or Instagram (or anywhere else), don’t forget to use the #FlashFictionFeb hashtag. There are a lot of ways to write about time. Is it running out? Stretching out? Suspended? Is it being represented by a clock or a time machine? Is your character trying to get it back or are they trying to extend it? For today’s prompt, let’s write about time. Remember: As mentioned yesterday, these prompts are just starting points; you have the freedom to go wherever your flash of inspiration takes you. (Note: If you happen to run into any […]
Google Highlights Performance Max Campaigns In Weekly PPC Chat via @sejournal, @brookeosmundson
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them. The post Google Highlights Performance Max Campaigns In Weekly PPC Chat appeared first on Search Engine Journal.
We’re Looking For A Unicorn… via @sejournal, @itsduhnise
We’re looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you? The post We’re Looking For A Unicorn… appeared first on Search Engine Journal.
Gal Beckerman: On How Change Happens
Gal Beckerman is the senior books editor at The Atlantic and former editor at The New York Times Book Review and the author of When They Come for Us, We’ll Be Gone, which won the National Jewish Book Award and Sami Rohr Prize and was named a best book of the year by The New Yorker and The Washington Post. He has a PhD in media studies from Columbia University and writes for many publications, including The New Republic and The Wall Street Journal. He lives in Brooklyn with his wife and two daughters. Find him on Twitter and Facebook. […]
Writer’s Digest March/April 2022 Cover Reveal
Exploring Point of View Point of view is one of the first things writers learn about creative writing, yet it’s also one of the hardest things to master. It involves at a minimum: choosing the right POV for your story, making sure you don’t break the guidelines of that POV and inadvertently take readers out of the narrative, but also experimenting with POV to better serve your story … It’s a lot to consider and in this issue, we explore it all. [Subscribe to Writer’s Digest now for this to be your first issue.] Articles include: + All About Omniscience: […]
Could 57% Of North American SMBs Still Lack An SEO Strategy? via @sejournal, @mirandalmwrites
A recent survey of 600 SMBs shows 57% do not have an SEO strategy – and 23% have no plans to create one this year. The post Could 57% Of North American SMBs Still Lack An SEO Strategy? appeared first on Search Engine Journal.
Google And The Right To Be Forgotten via @sejournal, @brockcooper1
Learn how the Right to be Forgotten works, which allows people to request URL delisting on Google, but only for certain countries. The post Google And The Right To Be Forgotten appeared first on Search Engine Journal.