Creative Data Networks
How to Calculate Marketing ROI [+Free Excel Templates]
If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right? But how do you find the right metrics to measure and prove marketing ROI to your boss and stakeholders? With the help of this guide and a free marketing ROI excel template, you’ll learn how to calculate your marketing ROI with Excel to secure more resources for your marketing team. For example, if you’ve been running an $800 marketing campaign for three months, and average sales revenue […]
Simone St. James: On Finishing the Book First
Simone St. James is the New York Times bestselling and award-winning author of The Sun Down Motel, The Broken Girls, Lost Among the Living, and The Haunting of Maddy Clare. She wrote her first ghost story, about a haunted library, when she was in high school, and spent 20 years behind the scenes in the television business before leaving to write full time. Find her on Twitter, Facebook, and Instagram. Simone St. James Photo by Perrywinkle Photography, 2018 In this post, Simone discusses the nonstop learning that happened in writing her new suspense novel, The Book of Cold Cases, why […]
Should You Submit Your Sitemap Every Month? via @sejournal, @RyanJones
Do you need to submit XML sitemaps every month, or only when you make changes? How about HTML files? Discover the answers with Adam Riemer. The post Should You Submit Your Sitemap Every Month? appeared first on Search Engine Journal.
New LinkedIn Tool Finds Top Skills Needed For Any Job via @sejournal, @MattGSouthern
A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. The post New LinkedIn Tool Finds Top Skills Needed For Any Job appeared first on Search Engine Journal.
10 Best Social Media Organization Tips and Tricks for Managers
Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content. Between managing social promotion goals from different departments, staying up-to-date on social mentions and trends, and posting relevant and engaging content on a regular basis, being a social media manager can sometimes feel like herding cats. So, how do busy social media managers keep their ducks in a row? We asked the people who run social media for their brands from across the U.S. for their best tips on staying organized. Here’s what they shared with us. […]
How to Prepare an Advertising Plan [Free Template]
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders. Follow Along With HubSpot’s Free Ad Plan Template In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success. Advertising Plan Template Pro Tip: HubSpot created the following advertising […]
A Little Irish Wisdom for Your Local SEO
Happy Saint Patrick’s Day to the Moz community! We’re always looking for new ways to set our readers and customers up for success, and today, we’re going to take a look at the inspiring tale of how a whole nation has built a path to real human progress for its people, with takeaways that can be applied to your own business and community. A first century well spent Last year, the Republic of Ireland turned 100, and according to author Dan Henry, the Irish have accomplished all of the following in their first century: Living longer and easier — death […]
Writer’s Digest Presents: Debut Authors (Podcast, Episode 3)
In this third episode of the Writer’s Digest Presents podcast, Amy, Robert, Moriah, and Michael discuss debut authors, including whether hunt down debut authors specifically, how they discover new voices, and their favorite books by debut authors (see recommended books below). Advice for Debut Authors from the WD editors: “Don’t look at the reviews.” -Amy Jones “Don’t hide your enthusiasm about your writing and what you love. Don’t feel like you have to act like you’ve been there or that you’re too cool. My favorite debut authors that I work with as an editor are the ones who are coming […]
Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor? via @sejournal, @kristileilani
Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO. The post Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor? appeared first on Search Engine Journal.