Creative Data Networks
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday. Keep reading to hear from Dawn Keller, CMO at California Pizza Kitchen, on why she likes giving consumers emotional FOMO and how to lead the charge on brand evolution. Lesson 1: Drive emotional FOMO. “Craveable items that are unique and compel consumers to be irrational are the best defense against competition, consumer apathy, or inertia,” says Keller. For Keller, this pertains […]
Workplace Loneliness Isn’t Getting Better [New Data]
Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However, that all started almost five years ago (half a decade, can you believe it?!). While some businesses are continuing on as remote or hybrid, many have returned to the office. And still, loneliness persists. Brand new data from aaask reveals that this problem could be even worse than you might think. The survey aaasked 170 people (who work remotely at least some of the time) how they currently feel in […]
Cloudflare Blocks Automattic’s WP Engine Tracker For Phishing via @sejournal, @martinibuster
Cloudflare blocked Automattic’s WP Engine Tracker website for “suspected phishing” The post Cloudflare Blocks Automattic’s WP Engine Tracker For Phishing appeared first on Search Engine Journal.
Latest Google AIO Updates May Impact SEO via @sejournal, @martinibuster
Volatility in Google AI Overviews for shopping queries has stabilized, and rankings increasingly mirror organic search results The post Latest Google AIO Updates May Impact SEO appeared first on Search Engine Journal.
7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday
In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience, helping them make more informed purchase decisions.
Google My Business Guide: Complete Overview & Expert Tips for 2025
If you’re just getting started with local SEO, this Google My Business guide is the perfect spot to kick things off. Even though GMB looks simple and pretty intuitive, there are a lot of things to pay attention to. You’ll really benefit from it only if your listing is set up right. Remember — when people search for a product or service near them, they’re usually very close to making a purchase. One in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about your business that […]
When To Use Nofollow On Links & When Not To via @sejournal, @JulieJoyce
Explore the concept of nofollow on links. Find out why it is important and how it can protect your website from spam and manipulation. The post When To Use Nofollow On Links & When Not To appeared first on Search Engine Journal.
21 Black Friday Marketing Strategies to Maximize Your Profits
Discover effective Black Friday marketing strategies to boost your profits. Learn actionable tips to stand out and succeed this shopping season.
LinkedIn Video Posts Generate 3X More Reach, Study Finds via @sejournal, @MattGSouthern
A study finds LinkedIn video posts perform three times better than text content, especially when shared in the morning and in short formats. The post LinkedIn Video Posts Generate 3X More Reach, Study Finds appeared first on Search Engine Journal.
My Comprehensive Guide to Micro-Influencer Marketing
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it. The pull influencers of all followings have on social media users today is strong. After all, 63% of consumers will likely buy products promoted by an influencer they trust. In my role at Nickelodeon, I work in international influencer marketing, so I know how crucial an influencer strategy is to brands of all sizes. However, we don’t always have the budget to hire the biggest influencers in the game. Enter micro-influencers. In this guide, I’ll tell you everything you need to […]