Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here’s a breakdown of AI’s role in marketing automation and how marketers can leverage it. How is AI driving marketing automation? Why Marketers Should Use AI in Marketing Automation […]

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role. Table of Contents What is AI email marketing? Why should you use AI email marketing? How Marketers Are […]

If you’re working in a marketing role, you can’t ignore the emerging field of artificial intelligence. It’s quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a marketer, it can be challenging to imagine where AI technology will go. However, understanding AI singularity, including its implications and potential outcomes, can help you stay ahead of the curve in an ever-changing profession. So before we discuss AI singularity in modern-day terms, let’s talk […]

Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. AI isn’t here to take over our jobs, but by saving the average professional a whopping 2.5 hours a day, AI helps us spend more time on the most impactful, creative, and enjoyable parts of our roles. We surveyed 1,350 professionals across business departments to learn more […]

When ChatGPT came on the scene last year, it changed the entire artificial intelligence industry. This generative AI tool produces answers to almost any question it’s asked. And it’s already considered one of the best chatbots ever created. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. What is generative AI? Benefits of Using Generative AI Limitations of Using Generative […]

Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI assistants help marketers? Here, we’ll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. Where Marketers Can Best Use AI Assistants Personalizing customer support. Increasingly, consumers want personalized support at all hours of the day. However, many […]

“If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months. It can be a disheartening statement because, as a marketer, you don’t want to be late to the trends, but the amount there is to learn and take in all at once can lead to AI fatigue. You may feel overwhelmed by the daily AI news cycle — which makes sense. In this post, we’ll discuss six ways to prevent personal AI fatigue. What is AI fatigue? AI fatigue can be described as feeling overwhelmed by the […]

Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and in that time, I’ve seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. And then, in 2018, we ditched our weekly “throw spaghetti at the wall and see what sticks” brainstorming process […]

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. Below, we’ll discuss the benefits and cover 15 tools you can use today. Table of Contents The Benefits of Using AI in Marketing […]

As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process and enhance overall performance. In this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that can help you optimize your social media strategy, boost productivity, and drive positive ROI. From social listening and analysis tools to AI-powered content creation platforms, these tools can help you gain deeper insights into your audience. So, let’s dive in and discover how these innovative AI tools can […]