When ChatGPT came on the scene last year, it changed the entire artificial intelligence industry. This generative AI tool produces answers to almost any question it’s asked. And it’s already considered one of the best chatbots ever created. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. What is generative AI? Benefits of Using Generative AI Limitations of Using Generative […]

Have you ever spoken with customer service via a chatbot? If you’re like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI assistants help marketers? Here, we’ll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. Where Marketers Can Best Use AI Assistants Personalizing customer support. Increasingly, consumers want personalized support at all hours of the day. However, many […]

“If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months. It can be a disheartening statement because, as a marketer, you don’t want to be late to the trends, but the amount there is to learn and take in all at once can lead to AI fatigue. You may feel overwhelmed by the daily AI news cycle — which makes sense. In this post, we’ll discuss six ways to prevent personal AI fatigue. What is AI fatigue? AI fatigue can be described as feeling overwhelmed by the […]

Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and in that time, I’ve seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. And then, in 2018, we ditched our weekly “throw spaghetti at the wall and see what sticks” brainstorming process […]

In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. Below, we’ll discuss the benefits and cover 15 tools you can use today. Table of Contents The Benefits of Using AI in Marketing […]

As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process and enhance overall performance. In this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that can help you optimize your social media strategy, boost productivity, and drive positive ROI. From social listening and analysis tools to AI-powered content creation platforms, these tools can help you gain deeper insights into your audience. So, let’s dive in and discover how these innovative AI tools can […]

Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. But many people don’t entirely trust it. Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that. In this post, we’ll discuss AI ethics and how ethical decision-making can improve the technology. But if you’re in a pinch, jump to the information you need. What are AI ethics? Why are AI ethics important? Biggest AI Ethical […]

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand. In this article, we’ll share AI prompts marketers can use to optimize their generated results and better meet their marketing needs. If you’re short on […]

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website’s rankings. In this article, we’ll explore the various AI tools available to you, but first, let’s dive into how marketers use AI and the definition of AI SEO. How Marketers Use AI What is AI SEO? 15 AI SEO Tools Marketers Should Know How Marketers Use AI We surveyed more than […]