GPT-3 is everywhere. The AI tool has sent the internet into a frenzy, as users marvel at its accelerated text generation capabilities and fixate on its potential business use cases. But what exactly is GPT-3, and how does it work? And, most importantly, is it worth all of the hype? Below, we answer all of your questions about the modern AI tool in this complete guide to GPT-3. Table of Contents What is GPT-3? How does GPT-3 work? Why is GPT-3 so powerful? GPT-3 Limitations What is GPT-3? GPT-3 is a language model that can process and generate human-like text. […]

If you’re keeping up with conversations about generative AI, you’ve likely heard of Jasper.ai. In this post, I’ll cover its top features, show how it works, and explain the pros and cons of using this software. What is Jasper.ai? Jasper.ai Features How Jasper.ai Works What are the pros and cons of Jasper.ai? How much does Jasper.ai cost? The tool offers hundreds of templates to choose from, responding to many scenarios – like if you want to write a long-form blog post or need the perfect response to a review. It takes the stress of a blank page right out of […]

AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers. Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks, from drafting email subject lines to scaling entire marketing campaigns. If you’re curious about where AI is going — and how you can leverage it — we’ve listed six AI predictions to watch in 2023. 1. AI will give content marketers a significant lift. Sure, artificial intelligence isn’t close to writing the next New York Times best seller. […]

Artificial intelligence technology has come a long way since the days of IBM’s Deep Blue, a computer designed to play chess against humans. Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more. AI is rapidly shaping the marketing landscape. Your team will need to adapt its tech stack to keep up with the competition. Let’s look at what AI is and how you can use this technology to save time, improve the quality of your leads and, ultimately, make better sales. Table of Contents What is AI? The Benefits of AI How does AI work? […]

Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter. Simply put, tons of user-generated content are posted in various forms daily, and moderating what finds its way to your brand’s online platform can be overwhelming and tedious — unless you leverage AI content moderation. AI can optimize the moderation process by automatically classifying, flagging, and removing harmful content. To help you determine how your brand should leverage AI content moderation, let’s walk through what content moderation is and the different AI technology available. What is content moderation? Types […]

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics Benefits of Using AI Analytics Business Applications of AI Analytics Limitations of AI Analytics As with all machine learning, AI analytics gets more precise and accurate over time, especially when trained to learn industry preferences to contextualize results to individual […]

Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator, video is a hard medium to pull off. To state the obvious, video creation isn’t quick. On average, it takes marketers two weeks to create a video from start to finish. But what if there was a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time? The solution could be here already, and it’s with artificial intelligence. Here, I spoke with Chris Lavigne, Head […]

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence and machine learning and how it relates to your business. Table of Contents: What is artificial intelligence? What is machine learning? Difference Between Artificial Intelligence and Machine Learning Capabilities of AI and Machine Learning Benefits of AI and Machine Learning What is artificial intelligence? Artificial […]

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before you use it for your own company strategy. And if you’re in a pinch, jump straight to the section that you need. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance […]