There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. However, as technology has advanced, SEO has changed. We’re entering a new era of search — the AI age — and, with it, a new type of digital content technique. Enter: Generative Engine Optimization (GEO). How we obtain information now has changed dramatically as a result of AI. More than ever, people rely on generative engines for information, making learning how […]

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. According to HubSpot’s State of AI, 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage. And who can blame them? In almost every […]

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you’re a beginner or an expert videographer. Here are 8 of the best AI video editing tools I’ve found and what I like most about them. Best AI Video Editing Tools 1. Adobe Premiere Pro I’ve been using Adobe Premiere Pro for work and for my own passion projects for 10 years, so […]

Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. This isn‘t just changing your audience. It’s likely changed how you work, too. We found that 35% of marketers use AI for research — […]

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels. Since I use the program so much, I’ve become pretty adept at more complicated Excel features, but there’s no doubt it can still be time-consuming and tricky. So, I […]

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household chores, only to realize he can do far more and wants to become human. Obviously, this is extreme. I don’t think ChatGPT will be going before Congress to ask for human rights like Andrew anytime soon. But with AI a topic of daily conversation, this […]

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking. Not to mention how exasperating it is to scroll through unrelated sponsored ads before getting to the meat of my search. Enter AI-generated search engines. Table of Contents What are AI search […]

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Specifically, 38% say they use it in content creation. With AI becoming so entrenched in marketing, I became curious about its use in one of the most […]

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my dumbest moments in early HubSpot history was realizing that potential customers preferred to talk or chat to us directly about buying our product, instead of filling out forms or sending emails. This seemingly obvious insight was a key turning point, however, as it led to […]