As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes. As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming. TikTok suggests posting content at least 1-4 times per day to boost views and followers. When you’re a marketer creating content for several other social media platforms and planning campaigns — posting 1-4 TikToks a day is a huge ask. So, how can marketers and creators like myself streamline the process and create more videos? One […]

Artificial intelligence is appearing in every industry and every process, whether you’re in manufacturing, marketing, storage, or logistics. There are scores of examples of AI in the real world. That includes technical use cases, like automation of the human workforce and robotic processes, to basic applications. You’ll see AI in search engines, maps and navigation, text editors, and more. But have you ever given a thought to how these machines work? AI systems run on algorithms, but not every AI algorithm is the same. If you understand how AI algorithms work, you can ease your business processes, saving hours of […]

Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it’s still far from perfect. In today‘s post, you’ll learn how machine learning can supercharge your marketing team. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements. Table of Contents Machine Learning and Marketing How Machine Learning Can Improve Marketing 15 Examples of Machine […]

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on YouTube thanks to her bubbly personality and Pilates prowess. Ultimately, her endorsement was enough for me to click “Buy.” But could this influencer magic work with a non-human influencer? In 2023, computer-generated influencers might argue, “Yes.” Here, we’ll discuss whether virtual influencers are the future of marketing, and list the top 15 virtual influencers of 2023. Let’s dive in. Tables of Contents What is a virtual influencer? Are Virtual Influencers The Future of Marketing? […]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? I tested several AI copywriting platforms to find which tools write the best marketing copy. By the end of this blog post, you’ll have a better idea of what tools you should […]

One thing you may not know about me is that I love to go to comic and anime conventions. It’s so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions. But at the last convention I attended, the largest panel room had been reserved for a creator under the name LeeandLie (AmaLee). And after seeing hundreds of people gather to see them, I joined myself to see what they do. I learned that this voice actor, singer, and YouTube creator had amassed 2.21 million followers and over a billion video views, and […]

In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.  By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags.  Sure, it’s grammatically correct, but it gives off serious “corporate speak” vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn’t to suggest AI-written content is inherently bad. But if you plan to leverage AI for content creation, it’s important to know […]

If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my experience and let you know […]

Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. Google is one of the major players looking to bring the power of AI directly to your fingertips. In this post, we’ll explore Google AI, its progress, […]

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You’re also probably tired of being bogged down with manually collecting and reporting data. Data science is integral to the marketing world, but time is money, and the time you spend working with large datasets could go toward performing other tasks, such as content marketing. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. We will explore the connection between data science and AI and tools you can use as a […]