Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot. Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world? Fortunately, HubSpot’s SEO team has taken some of […]

Inbound marketing is about providing unique, standalone value via content to your prospects. It’s a “show, don’t-tell” methodology: I will show you that my brand is empathetic, helpful, and trustworthy, rather than simply telling you it is. But what about a world in which people don’t turn to your brand anymore to find content … They turn to AI? The marketing industry is changing rapidly as a result of AI, and with any change, it’s normal to question the status quo: Will the traditional inbound marketing playbook continue to triumph in a post-AI world? Inbound marketing isn’t going anywhere, but […]

Is AI taking over jobs? A quarter of workers are worried it is. There’s even a website called “Will Robots Take My Job?” where you can input a job title and see the likelihood of it being taken over by AI. The site is interesting to explore, but it’s important to understand the facts. To give you an idea of how AI might affect the workforce, we’ll discuss the impact it’s already had, a list of jobs that AI can and cannot replace, and expert advice on how to future-proof your career and come out on top. Table of Contents […]

AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025, an unmanageable volume for manual human analysis. Recent research by Blackberry reveals that 82% of IT decision-makers plan to infuse their cybersecurity strategies with AI within the next two years. In this article, we’re breaking down the ins and outs […]

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of the most important steps in reaching out to influencers is […]

AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we’ll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Table of Contents Can AI-generated content impact my search ranking? The Limitations of AI-Generated Content Tips for Using AI-Generated Content Can AI-generated content hurt […]

Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people are flocking to other channels, like social media, to answer their questions. Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI’s also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online. If your brand relies on search traffic, big consumer shifts are coming that you should keep in […]

Podcasting and video are two undeniably powerful opportunities for reaching new audiences and increasing brand awareness. In fact, there are currently over 140 million podcast listeners in the U.S. alone, and more than 40% of U.S. users report watching online videos each day. But creating strong video or audio content takes time, effort, and resources. Fortunately, AI is about to shift how every business creates audio and video content — leaving your team with more time to focus on big-picture strategy, and less time on pre-production, editing, and more. Here, learn why Riverside’s Head of Marketing, Abel Grunfeld, is more […]

There’s a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more. And yet, when you fire up ChatGPT and feed it a prompt, it responds with something… far from perfect. It’s too broad, too long, too bland, or misses the mark entirely. This often happens when we don’t know how to ask, in AI-terms, what we want. In other words, the output is only […]