Blogging / 17 posts found
How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content
When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, strong writing, and a grasp of the subject matter at hand. I would do anything in my power to make them happy. Please don’t leave me, I’d whisper to my laptop as I typed a praise-filled thank you email. Four years later, I’ve cracked the […]
How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Lucky for people like me, starting a blog costs next to nothing, which is surprising considering its power. Blogs are still one of the most effective ways to share thought leadership, drive traffic to a website, build a brand, and market a business today. And in my day, I have started and successfully managed many with little to no budget. […]
How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?” Today, I’m pulling the curtain back for you here at HubSpot. How the HubSpot Blog Comes Up With Ideas Before we get started, it’s important to know that when the HubSpot team comes up with blog ideas, several teams are involved including SEO, Blog, and Monetization. Because of this, we […]
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time and allowed me to share my ideas and experiences with thousands of people in my network. And the best part is, it helped me avoid the hassle and lengthy process of writing, editing, and publishing full-fledged articles. That’s when I realized the impact of microblogging. It gives you the ability to capture your fleeting thoughts and share them with the world in real time. In this article, we’ll discuss: What is microblogging? What Microblogging […]
How Often Should You (or Your Company) Blog? [New Data]
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build powerful content marketing engines. Having learned from experts and from my own mistakes, I finally have a nuanced answer to this question. Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? […]
19 Types of Blogs that Make Money in 2024 [+Examples]
Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods. In this post, you’ll learn how to monetize a blog and see examples of the most popular (and lucrative) types of blogs that will inspire you to get started with your own blog. How do blogs make money? What blogs do people want to read? 19 Types of Blogs That Make Money Popular Blog Examples How do blogs make money? Like any labor of love, blogging is still labor. The […]
The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is how you make your blog effective and reap the benefits. To determine why people read blogs, we surveyed 298 people from across the US. Here’s what we know. Blogging is alive and well. I’d be extremely wealthy if I had a dollar for every time […]
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Why Pinterest? Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, […]
Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy. I thought she’d be the perfect person to ask how nonprofit organizations can tap into the power of social. Let’s take a look at her top tips. Table of […]
What’s a Blog & Why You Need One
Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.) If your business doesn’t have a blog, you might want to reconsider — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. At its most basic, blogs can help you develop an online […]