The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible […]

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s […]

Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business. Strategic branding helps you set yourself apart from your competition and build customer loyalty. In this article, you’ll learn all about the branding methods and essential elements of a branding strategy you need to grow a brand that’ll stand the test of time. (We’ll get into that more in a bit.) A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. First, let’s clear […]