brands / 171 posts found

From Cars to NFTs: Renault’s RACING SHOE5 Accelerates Their Innovation

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Established in 1989, the Renault Company has revolutionized the automotive industry — from the brand’s 1906 Grand Prix win to breaking speed records with turbocharged engines. While the French automaker may be known for its iconic cars and cutting-edge technology, its mission to drive innovation isn’t limited to the road. In December 2022, the team dropped its genesis NFT collection, genR5. Now, they’re making waves in the fashion space with their latest NFT collection, the Racing Shoe5 series. This latest drop is all part of Renault’s larger goal of continually advancing its brand in the Web3 space and beyond. We […]

Resurrection in Progress? Inside the Quest to Rebuild 0N1 Force

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If you’ve been involved in the NFT sphere since 2021, you may recall the formidable presence 0N1 Force once commanded when it came onto the scene that August. One of the first-ever true anime PFPs, it had an average sale price of over 6 ETH shortly after launch, according to OpenSea. However, following a period of popularity, 0N1 Force experienced a gradual decline, with the project’s minimum price languishing below 0.30 ETH during the summer of 2022. Emerging from the 2022 slump, 0N1 Force now embarks on a new chapter, bolstered by changes in its ownership and leadership, a redefined […]

Ledger Recover: Is Your Seed Phrase Really Safe?

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The Paris-based crypto hardware wallet provider Ledger found itself in hot water this week after revealing plans to introduce Ledger Recover, an optional, paid subscription service for Ledger Nano X wallet holders that provides a seed phrase recovery system involving third-party custodians. Ledger touted the new feature as an innovation that would allow crypto and NFT holders to recover their assets in the event of a lost or forgotten seed phrase.  But the announcement has been criticized severely by a portion of the Web3 community, who claim that the firmware update that enables the service to exist goes against Ledger’s […]

RTFKT’s Cryptokicks Back on Track? Here’s What You Need to Know

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In a highly anticipated move, RTFKT has initiated the claim process for its Cryptokicks iRL sneakers. Web3 first got a glimpse at Cryptokicks at nft now’s The Gateway, where the physical, NFT-backed shoes were revealed to have groundbreaking features such as customizable lighting, auto-lacing, wireless charging, and much more. Now holders of NFTs from the Cryptokiks iRL collection have finally been given a timeline of when they can expect their corresponding physical sneakers to arrive. And it all has to do with “unhubbing” and “forging.” Claiming your kicks When the Cryptokicks collection was first introduced back in December, RTFKT simultaneously […]

Now Runway: Web3 Meets High Fashion at The Met Gala

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Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion revolution. TikTok and Instagram were atwitter with all of the red carpet fashion this past Monday. For those of you that are strangers to fashion, this red carpet was none other than the one rolled out for The Met Gala. Held annually on the first Monday of May, the star-studded fashion-forward affair marks the opening of the annual fashion exhibit for the Metropolitan Museum of Art Costume Institute in New York City. In this edition, we’ll provide a Web3 perspective on the gala […]

Claynosaurz: An Exclusive Look at the Rising Solana Community

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Depending on what your Twitter timeline looks like, you may have seen your favorite influencer or trader talking about Claynosaurz, the cute 3D dinosaurs on Solana that are taking the NFT world by storm. Despite the SOL and ETH communities being relatively independent of one another, this project has brought them together, attracting Ethereum enthusiasts to SOL. These days, chain crossovers aren’t rare. Most recently, top Solana projects DeGods and y00ts, have also migrated chains to Ethereum and Polygon, respectively. As NFTs become increasingly chain-agnostic, the boundaries between different blockchain worlds are becoming more blurred and integrated. As a result, users […]

What Blur’s Blend Protocol Means for NFTs

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Once again, the NFT marketplace and aggregator Blur has shaken up the NFT space. On May 1, the company announced the launch of Blend, a peer-to-peer lending protocol built alongside Web3 investment firm Paradigm. Blur claims the new protocol will help unlock liquidity for NFTs and help grow the market overall. In the first 24 hours of its release, Blend became the number one lending protocol both by volume and users on the Ethereum blockchain. Unsurprisingly, the launch has been met with praise, criticism, and everything in between. Blur is no stranger to controversy, but its latest move is its […]

$LMWR? LimeWire Is Back From the Dead As a Web3 Brand

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Who remembers LimeWire, the now-defunct peer-to-peer file-sharing service that ruled the early 2000s? Back in its heyday, Limewire had more than 50 million monthly active users. But things changed in 2010, when the filesharing website was shut down by U.S. federal court after a four-year legal battle. For those who are still nostalgic about the place you downloaded your first MP3, you’re not alone. Considering the rebellious nature of the platform, perhaps it makes perfect sense that LimeWire is now being resurrected on the blockchain. And after months of teasing a tokenized offer, the new iteration of the iconic peer-to-peer […]

Exclusive: Sotheby’s Launches Secondary NFT Marketplace

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The Alpha: Today, legacy auction house Sotheby’s launched its own secondary marketplace for fine art NFTs, according to information shared exclusively with nft now. The marketplace is an expansion of Sotheby’s Metaverse, the company’s digital artwork and collectibles platform. The peer-to-peer marketplace will feature fully on-chain sales showcasing a rotating selection of high-profile Web3 artists curated by Sotheby’s specialists. All transactions will take place on the Ethereum and Polygon networks. Collectors will be able to purchase works on the platform with ETH or MATIC. To inaugurate the marketplace’s launch, Sotheby’s is offering collectors a chance to buy and list works […]

What Will It Really Take To Make Web3 Mainstream?

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It seems that everyone plans to onboard the next billion people to Web3. Nike, Time Magazine, Budweiser, Nickelodeon, and a host of other influential brands (nft now included!) have all promised to onboard the masses. But what will it really take to bring blockchain tech from niche to mainstream? Looking at the progress so far, it seems very few have any serious idea of how to make the metaverse a reality. So, to try and determine what might break down the barrier between Web2 and Web3 once and for all, we turned to experts and holders of the Now Pass […]
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