calls to action / 2 posts found

50 Call-to-Action Examples You Can’t Help But Click

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Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It’s really important to guide your visitors through the buying journey using strategic CTAs. What is a […]

Winning B2B Calls to Action That Get Responses & Convert Browsers into Buyers

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Calls to action (CTAs) are often treated as an afterthought in content creation, which is odd since they are arguably the most consequential element. Digital marketers and their campaigns are evaluated through a great many factors, which are growing more deep and nuanced as analytics evolve, but conversions are still the name of the game. It’s the easiest thing to measure and the surest sign that your content made an impact. With this in mind, it’s probably worth taking a step back and rethinking your CTA strategy. If you’re cruising on autopilot and running a generic “Download guide” or “Request […]
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