Calls to action (CTAs) are often treated as an afterthought in content creation, which is odd since they are arguably the most consequential element. Digital marketers and their campaigns are evaluated through a great many factors, which are growing more deep and nuanced as analytics evolve, but conversions are still the name of the game. It’s the easiest thing to measure and the surest sign that your content made an impact. With this in mind, it’s probably worth taking a step back and rethinking your CTA strategy. If you’re cruising on autopilot and running a generic “Download guide” or “Request […]