I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. Brands can’t just focus on creating an amazing product and marketing it well. They also need to close the loop with positive CX. Marketing plays a critical role in defining, communicating, and managing the customer experience. In this post, I’ll walk through how customer experience […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be “mainstream.” And as a result, brands didn’t often serve me well because of the things that make me different. Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in […]