Digital Advertising / 57 posts found
Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success via @sejournal, @hethr_campbell
Gain massive revenue at a lower cost by using this unique methodology that hundreds of SaaS brands have used. RSVP now. The post Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success appeared first on Search Engine Journal.
Google’s Plan For Ad Targeting Without Third-Party Cookies via @sejournal, @MattGSouthern
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. The post Google’s Plan For Ad Targeting Without Third-Party Cookies appeared first on Search Engine Journal.
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer via @sejournal, @adsliaison
As AI advances, digital marketers are rethinking old processes to improve ROI. The post Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer appeared first on Search Engine Journal.
Remarketing Vs. Retargeting: Are They The Same Thing? via @sejournal, @SusanEDub
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising. The post Remarketing Vs. Retargeting: Are They The Same Thing? appeared first on Search Engine Journal.
Microsoft Announces pubCenter For Website Monetization via @sejournal, @brookeosmundson
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution. The post Microsoft Announces pubCenter For Website Monetization appeared first on Search Engine Journal.
Live Blog: Google Parent Alphabet Reports Q3 Earnings via @sejournal, @MattGSouthern
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET The post Live Blog: Google Parent Alphabet Reports Q3 Earnings appeared first on Search Engine Journal.
YouTube Announces New AI Tools to Help Advertisers Reach Audiences via @sejournal, @MattGSouthern
YouTube unveils AI ad products to help brands reach and engage relevant audiences. The post YouTube Announces New AI Tools to Help Advertisers Reach Audiences appeared first on Search Engine Journal.
Google To Disable Third-Party Cookies For 1% Of Chrome Users via @sejournal, @MattGSouthern
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal. The post Google To Disable Third-Party Cookies For 1% Of Chrome Users appeared first on Search Engine Journal.
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising via @sejournal, @MattGSouthern
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram. The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.
How To Optimize App Install Campaigns via @sejournal, @brookeosmundson
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns. The post How To Optimize App Install Campaigns appeared first on Search Engine Journal.