Digital Advertising / 60 posts found
Google Abandons Third-Party Cookie Phaseout via @sejournal, @MattGSouthern
Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands. The post Google Abandons Third-Party Cookie Phaseout appeared first on Search Engine Journal.
New Google Lens Ads Mimic AI Search Results via @sejournal, @martinibuster
Google’s new visual search blurs the lines between AI search results and paid “recommendations” The post New Google Lens Ads Mimic AI Search Results appeared first on Search Engine Journal.
How To Increase Conversions With This 6-Step Customer Journey Analysis via @sejournal, @DAC_group
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey. The post How To Increase Conversions With This 6-Step Customer Journey Analysis appeared first on Search Engine Journal.
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) via @sejournal, @gregjarboe
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video. The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal.
Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]
Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions. The post Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study] appeared first on Search Engine Journal.
The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right) via @sejournal, @gregjarboe
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII. The post The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right) appeared first on Search Engine Journal.
Paid Media Marketing In 2024: 7 Changes Marketers Should Make via @sejournal, @brookeosmundson
A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan. The post Paid Media Marketing In 2024: 7 Changes Marketers Should Make appeared first on Search Engine Journal.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend via @sejournal, @CallRail
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness. The post Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend appeared first on Search Engine Journal.
Amazon Non-Endemic Display: What Is It & Why Should You Care? via @sejournal, @navahf
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting. The post Amazon Non-Endemic Display: What Is It & Why Should You Care? appeared first on Search Engine Journal.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing via @sejournal, @kristileilani
Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing. The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal.