Digital Marketing / 155 posts found
CMOs Under Pressure: The Unseen Challenges In B2B Marketing via @sejournal, @MattGSouthern
B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. The post CMOs Under Pressure: The Unseen Challenges In B2B Marketing appeared first on Search Engine Journal.
Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two via @sejournal, @gregjarboe
Discover the changing landscape of digital video advertising and the shift towards business outcomes as key metrics, according to the latest IAB report. The post Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two appeared first on Search Engine Journal.
START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy via @sejournal, @coreydmorris
Getting digital strategy right is the first part of building out a digital marketing success plan and the first step of the START Planning. The post START Planning Steps To Develop Your Digital Marketing Success Plan – S For Strategy appeared first on Search Engine Journal.
Part 1: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step via @sejournal, @rollerblader
Are you curious about having an affiliate program, or wonder if your program is flat? This three-part guide walks you through launching, scaling, and value-testing. The post Part 1: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step appeared first on Search Engine Journal.
Top 10 Digital Marketing Trends For 2024 via @sejournal, @gregjarboe
Discover the top 10 digital marketing trends for 2024. Explore the importance of strategy over the latest technology and gain valuable insights. The post Top 10 Digital Marketing Trends For 2024 appeared first on Search Engine Journal.
Understanding Information Security & Risk Management via @sejournal, @DrSScheuing
Find out why information security and risk management are crucial. Understand effective strategies to protect valuable data and minimize potential risks. The post Understanding Information Security & Risk Management appeared first on Search Engine Journal.
How Agencies Can Have Successful Client Partnerships [Part 2] via @sejournal, @coreydmorris
The agency side of the client/agency relationship is one that can be made easier and smoother with 8 specific tips for success. The post How Agencies Can Have Successful Client Partnerships [Part 2] appeared first on Search Engine Journal.
Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide via @sejournal, @DebugBear
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: Largest Contentful Paint (LCP) Cumulative Layout Shift (CLS) Interaction to Next Paint (INP) This post focuses on the recently introduced INP metric and what you can do to improve it. How Is Interaction To Next Paint Measured? INP measures how quickly your website responds to […]
How To Increase Conversions With This 6-Step Customer Journey Analysis via @sejournal, @DAC_group
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey. The post How To Increase Conversions With This 6-Step Customer Journey Analysis appeared first on Search Engine Journal.