Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required to convert them. I’m an inclusive marketing strategist and run an inclusive marketing consultancy. Last year I did audits of multiple ecommerce websites, and found the same opportunities for improvement over and over again from […]