Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers. Although crucial, there’s often confusion around what’s considered a reasonable conversion rate. Before you evaluate if your ecommerce conversion rate is good or bad, you must evaluate how your performance measures against your industry’s standard. In this article, you’ll learn the ins and outs of ecommerce conversion rates, conversion rate benchmarks across industries, and how you can improve your results. Let’s dig in. For example, […]

Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand. Beyond brand-building, email confirmations bring peace of mind to your valued customers by verifying that a transaction on your website was successful. Without this confirmation, your customers may feel confused. The consequence is a shaky brand experience and potentially an increase in inquiries for your customer service team. Let’s explore how you can optimize your confirmation emails with actionable examples and templates. In this article, you’ll explore: Confirmation Email Best […]

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened. I had an impulse to purchase everything. The female empowerment mug? The wine tumbler? The pillow that said “Nap Queen”? I wanted it all. I added everything I liked to my cart, but bailed once I realized the total had reached $200. My hesitation to check out triggered abandoned cart emails which attempted to persuade me to make the purchase. Abandoned cart emails are one way to convert lost business and […]

If you have a promising idea for an online ecommerce business, it’s important to create an ecommerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you define your target market, establish your monthly and quarterly sales goals, and increase the likelihood of long-term ecommerce success. In this post, we’ll go over what an online store business plan is and how you can create one for your ecommerce startup. Let’s get started. Whether a company operates as a startup or has years of operations and growth under […]

Online payment solutions are essential for just about any type of business. Booking and making payments online is convenient for many consumers, so it’s important to make sure your business is keeping up. Small businesses, startups, and even massive corporations can all benefit by offering online payments to consumers, but how can you securely accept different forms of payments? For global businesses, what if you need to accept multiple currencies? The solution is to find a trusted, reliable online payment method platform that makes the customer experience seamless while giving you more control over and insight into your income. For […]