Email Marketing / 18 posts found

What Is An ESP? Everything You Need to Know About Email Service Providers

Comments are off for this post.
Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention. These emails keep you top of mind with customers and improve brand awareness. While it may seem simple enough to use your regular email system in the beginning […]

How to Create a Product Launch Email [Outlines + Templates]

Comments are off for this post.
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet, one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Not only do […]

2022 Email Marketing Benchmarks [HubSpot Data]

Comments are off for this post.
Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective. Now that you know a sound email marketing strategy can […]

How to Bypass the Toughest Email Spam Filters [Infographic Checklist]

Comments are off for this post.
Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales.  In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue.  But nowadays, our consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive. Worse still, that’s if they even receive your email in the first place. Fortunately, the folks at TinyMCE, a rich-text editor often used to craft emails, put together this handy checklist with […]

The Best Time to Send an Email [Research]

Comments are off for this post.
Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send […]

The Ultimate List of Email Marketing Stats for 2022

Comments are off for this post.
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.  If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for HubSpot to demonstrate just how powerful email can be. Here, you’ll find:  Email Marketing Stat Highlights for 2022 General Email Marketing Statistics B2B Email Marketing Statistics Mobile Marketing Statistics B2C Email Marketing Statistics Email Marketing […]

Email Personalization: 23 of the Best Personalized Email Examples

Comments are off for this post.
You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you’ve been struggling with. Email personalization saves the day. A 2022 McKinsey report says that 71% of consumers expect companies to offer personalized communication. 76% get frustrated when it doesn’t happen. Ramping up your email marketing to stand out and get the results you want can be tough. But there’s a strategy that less than 30% of marketers are using. Let’s talk about email […]

7 Email Cadence Best Practices for Better Email Marketing Campaigns

Comments are off for this post.
There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. Let‘s take a deeper dive into what an email cadence is and establish the fundamental principles of structuring a successful one. The success of an email campaign can hinge upon the effectiveness of its cadence. If […]

29 Exit Intent Popup Examples and What Makes them Effective

Comments are off for this post.
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase. The cost of attracting new leads is growing. In fact, more than 60% of marketers say […]

The 21 Best Email Newsletter Tools for Engaging Subscribers in 2022

Comments are off for this post.
One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Discover the top email newsletter software to help you do just that. Top Features to Look for in Newsletter Software Email Newsletter Tools HubSpot’s Email Marketing Tool Moosend Benchmark SendInBlue Sender.net Stripo GetResponse Mailjet Pabbly Mailchimp Constant Contact MailUp Zoho Campaigns AWeber […]
error: Content is protected !!