Email Marketing / 10 posts found

29 Exit Intent Popup Examples and What Makes them Effective

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The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase. The cost of attracting new leads is growing. In fact, more than 60% of marketers say […]

The 21 Best Email Newsletter Tools for Engaging Subscribers in 2022

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One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Discover the top email newsletter software to help you do just that. Top Features to Look for in Newsletter Software Email Newsletter Tools HubSpot’s Email Marketing Tool Moosend Benchmark SendInBlue Sender.net Stripo GetResponse Mailjet Pabbly Mailchimp Constant Contact MailUp Zoho Campaigns AWeber […]

How To Improve Your Emails With a Handwritten Signature

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Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.  However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too.  We’ll show you how you can create a handwritten signature for your emails to give them an extra human touch. Why You Need a Signature Of the billions of emails sent and […]

Send Your Clients A Birthday Email That’s Sure to Get Engagement

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Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in Free dinner at our favorite restaurant? Yes, please. Free ice cream at the best ice cream shop in the city? Don’t mind if I do. 25% discount on our preferred brand of makeup or beer? Where do I pay? Thankfully, receiving a birthday wishes email from your favorite businesses isn’t […]

How Apple iOS 15’s Impacting Email Marketers [New Data]

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Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end.  Considering that Apple Mail and Apple mobile devices make up over 35% of the global email provider market share, those fears didn’t seem too far-fetched. But the question remains – were these fears well-founded or were they false alarms?  Now that enough time has passed to see the impact of data privacy changes, I surveyed 300 email marketers to understand how iOS 15 and […]

The Ultimate Guide to Email Marketing

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The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. So, how does email marketing actually work anyway? Now let’s review when you should use […]

How to Create Emails with High Conversion: 13 Tips and Tricks

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The epidemic had a huge impact on the way businesses interact with their customers. More and more companies stake on digital marketing, which results in a bunch of new trends and tendencies. For example, email marketing has never been more popular and has already become a part of the daily routine.  While this is surely … The post How to Create Emails with High Conversion: 13 Tips and Tricks appeared first on Digital Agency Network.

23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data]

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Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. You might think to yourself, “Ugh, I just can’t win.” Don’t worry, I’ve got your back. Here are 23 tips that are perfect for small and growing businesses, but anyone can embrace right now to improve their emails’ open rates, clickthrough rates, and lead generation potential. Email Marketing Tips for Small […]

Using Segmentation to Optimize Email Campaigns

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How many unread marketing emails live in your spam? According to the Data & Marketing Association (DMA), just 13% of people say over half the emails they receive are useful. Despite this (rather bleak) statistic, email marketing is still an effective channel to nurture leads and increase conversions, generating one of the highest returns on … The post Using Segmentation to Optimize Email Campaigns appeared first on Digital Agency Network.

What Is An Email CTR? How to Calculate and Improve It

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An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. At the very least, emails will keep you front and center in your audience’s mind. Since email is one of the more personal touchpoints you can use to build rapport with your customers, you have a greater opportunity to make your emails meaningful and successful. Email marketing has sustained its popularity due to its ease, low expense, and effectiveness. According to Litmus, four out of five marketers would rather give up social media than email marketing. But how […]
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