Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. Let’s get started. Table of Contents How to Develop a Newsletter Content Strategy What is newsletter […]

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 for every $1 spent leveraging email marketing. If you want to ensure you won’t miss any steps when making a newsletter, keep reading. We’ve pulled together a comprehensive checklist for anyone looking to send an email newsletter. How to Start an Email Newsletter When starting […]

I send the HubSpot Marketing Emails every day, so I’m pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance. Here’s what I found: 4 Types of Emails That Get the Most Engagement The four emails get the most engagement, according to our latest Glimpse survey. 1. Multimedia Emails Multimedia emails include videos, photos, GIFs, and other elements to make […]

When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter. In this blog post, we provide tips and tricks for creating a newsletter that delivers value to subscribers and include examples of exemplary newsletters, explaining what makes them work. The curation serves to up-level the journalistic quality of your content, […]