Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. Making them from scratch can be especially intimidating. While we won’t argue with that, we will say that the advantages […]

When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.   But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel, plus provide some examples. How to Calculate Weighted Average in Excel To calculate the weighted average in Excel, you must use the SUMPRODUCT and SUM functions using the following formula: =SUMPRODUCT(X:X,X:X)/SUM(X:X) This formula works by multiplying each value by its weight and combining the […]

Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula The formula for calculating CAGR in Excel is: =(End Value/Beginning Value) ^ (1/Number of Years) – 1 The equation uses three different values: End value, which is the amount of money you’ll have after the period has passed. Beginning value, which is the amount of money you began with. Number of years, which is the total number of […]

Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting. This powerful tool highlights cells that meet a specific condition or “rule.” In other words, it brings your spreadsheet to life by adding color to patterns and trends. Here, we’ll cover how to apply, edit, and copy and paste conditional formatting. Conditional Formatting Based on Text In this example, let’s use conditional formatting to an attendance list to highlight who was absent. The image below is the data set I’ll […]

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars. You can also monitor trends in your marketing campaign data and, in this post, we’ll explain how to do so with the sparklines tool. Already know what you need? Jump there with our Table of Contents. How to Add a Sparkline in Excel Create a Column Sparkline in Excel How to Ungroup Sparklines in Excel How to Mark Data Points in Sparkline Charts How to Color Code Excel Sparkline […]

Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel. From checklists to graphs, there’s so much you can do. However, it starts with the checkbox. Learn everything you need to know about checkboxes below. How to Insert a Checkbox in Excel Add the developer tab to your Ribbon. Navigate to the Developer tab and locate the “Checkbox” option. Select the cell where you want to add the checkbox control then click the checkbox. Right-click the checkbox to edit the text and adjust sizing. To do this on […]

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it. In this post, I’ll go over the best tips, tricks, and shortcuts you can use right now to take your Excel game to the next level. No advanced Excel knowledge required. What is Excel? Microsoft Excel is […]

Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day. The INDEX/MATCH formula can help you find data points quickly without having to manually search for them and risk making mistakes. Let’s dive into how that formula works and review some helpful use cases. Understanding INDEX and MATCH Functions Individually Before you can understand how to use the INDEX and match formula, it’s valuable to know how each function works on its own. That will offer some clarity on how both work […]

Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below. This can be frustrating if you can’t always see key data markers that explain what data is what, like column headers or row titles. As with many things on Excel, there are tricks that help you make your spreadsheets easier to read, like the freeze function. In this post, learn how to freeze rows and columns in Excel to ensure that, when you scroll around, you’ll always be able to view the key data points that matter most. […]