Facebook Marketing / 8 posts found
How to Use Facebook: A Beginner’s Guide
Since I first signed up for an account in 2008, Facebook has changed quite a bit. Back then, a large majority of people were still asking, “What is Facebook?” and my bio literally said, “Check out my MySpace; it’s way better than this.” Over the years, the social media giant has evolved at breakneck speed and likely will continue to adapt swiftly for as long as it exists. If you need a refresher on how to use Facebook for marketing your business or you want to sign up for a personal account, check out this in-depth explanation of how to […]
22 Facebook Stats to Know in 2023 [+HubSpot Data]
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketing your brand or organization on the social network. To help you decide if Facebook is still worth leveraging, we’ve compiled a list of statistics marketers should know in 2023. Facebook Statistics Facebook Statistics for Business Facebook Video Statistics Facebook Advertising Statistics Facebook Demographic Statistics Facebook Statistics Here are some general Facebook statistics marketers should know. 25% of marketers list Facebook as one of the most effective platforms for building community on social media, according […]
How to Create a Facebook Group for Your Business [+ Why You Should]
In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group, you’re in the right place. We’ll also explore the differences between Facebook groups and Pages and whether or not it’s worth the effort. Dive in from the beginning, or use the links below to jump to a section. Should you create a Facebook Group for your business? Facebook Group vs. Facebook Page How to Create a Facebook Group How to Pin a Post in a Facebook Group How to Create a Poll in a Facebook Group How to Create a Private Facebook […]
How to Use Facebook Live: The Ultimate Guide
It’s no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ; Facebook Live is the second-most popular live stream video platform in the U.S., and it’s a valuable tool for forging an authentic and valuable connection with audiences. In this post, we’ll walk through: In this post, we’ll walk through: What is Facebook Live? How To Broadcast on Facebook Live via Your Mobile Device How To Go Live on Facebook From Creator Studio App How To Go Live on Facebook From a Desktop Facebook […]
Facebook Insights: A Beginner’s Guide [+ Step-by-Step Instructions]
If your brand has a business Facebook page, you’ll want to invest time in understanding your Facebook Insights dashboard. It holds important data that helps you understand how your page is performing and is key to growing it. Features like weekly insight summaries and competitive data on other business pages make Facebook Insights a powerful tool that every marketer should leverage. Let’s dive into what Facebook Insights is, how to access it, and how to interpret the metrics it tracks. What is Facebook Insights? Facebook Page Insights vs. Facebook Audience Insights Where is Facebook Insights? How to Use the Facebook […]
41 Facebook Post Ideas for Businesses
Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. In fact, in a HubSpot poll, 51% of respondents reported primarily using Facebook for product research. Given this, it’s essential to understand how to use the platform to meet your business needs. This post will explain why businesses should post on Facebook and share an expansive list of Facebook […]
How to Promote Your Business on Facebook
I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content. But things are a bit more sophisticated in the world of social media nowadays. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let’s discuss how you can use Facebook to promote your business. 1. […]
Facebook Business Manager: How to Use Meta Business Suite in 2022
You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Meta Business Manager is a valuable tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business. In this post, you’ll learn everything you […]