Free Marketing Software / 17 posts found
7 Brands That Got Inclusive Marketing Right
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right way to think about marketing inclusively. At its core, inclusive marketing is all about helping a brand attract and retain more of the people who have the problem that brand solves. Good marketing is inclusive. The consumers your brand serves have a number of different identities that impact their product decision-making process, their degree of success, as well as the […]
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a […]
The Best Inbound Marketing Agencies of 2023
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. While every inbound marketing agency is slightly different, they have […]
Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” Both generations are highly connected to technology and the internet. It might seem effective to run one campaign aimed at both generations, but is this really the right move? To investigate, I decided to start by letting consumers weigh in on whether or not the […]
The 11 Best Ways to Send Large Files
We all know the frustrating feeling — you’ve collected all the images you need for your next campaign, but when you go to press “Send” you’re told, “Sorry. File too large.” Figuring out how to send large files on the fly is a pain. Unfortunately, our email accounts can’t carry as much storage as you might think. Gmail, for instance, can only hold files up to 25 MB. Additionally, large files can eat at your storage space, even if it’s just sitting in your Sent folder. If you’ve got a file you can’t send the traditional way, don’t worry — […]
How to Edit a PDF [Easy Guide]
If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file’s text and images can’t easily be modified once packaged into a PDF. But it’s not impossible. Whether you use a Mac or Windows computer, there are tools available to you […]
20 Bad Habits That Are Making You Less Productive
There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. In this list, I’ll break down some of the most common examples of bad habits that stifle productivity and some ways you can break them. Table of Contents Bad Habits Examples List How to Break a Bad Habit Bad Habits That Are Making You Less Productive 1. Rushing in the […]
Marketing Without a Budget? Use These 10 Tactics [Expert Tips]
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go. If you’re marketing without a budget, find below some free marketing strategies with high ROI. Plus, get some advice from HubSpot marketers who specialize in working with startups. Below, let’s review the top tactics to implement when you’re marketing without a budget. Develop a content marketing strategy. Seek out co-marketing opportunities. Invest in your social media presence. Increase community engagement. Offer free trials or free resources. Arrange giveaways. Encourage user-generated content. Host a webinar. Invest in SEO. List […]
How to Delete Your Instagram [Easy Guide]
Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in mind that deleting your account can’t be undone. Be sure to back up your account data, write personal notes to engaged followers, and update your analytics. If you’re deleting a business Instagram account, you may want to make an archive for the SEC or FINRA, […]
How to Screen Record on Mac, Windows 11, and Other Devices
Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen. Fortunately, we’ve put together a quick and easy guide for recording your computer screen on a Mac, Windows PC, iPhone, iPad, and Android. Use the links below for quick navigation to each section. How to Screen Record on Mac How to Screen Record on Windows PC How to Screen Record on Android How to Screen Record on iPhone and iPad Best Free Screen […]