Google Ads / 2 posts found

Everything You Need To Know About Keyword Match Types

Comments are off for this post.
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match. The image below shows the syntax for using each type, what queries your ad will appear in […]

How to Use Custom Affinity Audiences: From Creation to Stellar ROI

Comments are off for this post.
Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made. To help ensure your ads are reaching the people in the right place, it’s worth leveraging a function in the Google Display Network (GDN) known as affinity audiences. Using these audiences helps pinpoint customer segments that may be more likely to purchase your products, in turn driving more effective and efficient ad spend. […]
error: Content is protected !!