Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps. 1. Check in on your Facebook app and create a post. 2. Select “Check In.” 3. Allow Facebook to use your location or select one on the map. 4. On the search bar, type in the name of your new custom […]

With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike. These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming. Let’s look at these exciting upgrades and how to leverage them in your 2022 Instagram strategy. 10 New Instagram Features Marketers Should Be Using in 2022 1. Partnership Inbox Image Source Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in […]