Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and Stories, marketers like you and me have so many fun opportunities to get creative and to make things even better — they actually work. According to recent HubSpot Research, marketers rate Instagram the #1 social media platform for video ROI, engagement (likes, shares, etc.), and leads. And I’ve seen this first-hand, both professionally and personally. In this article, I’ll detail everything you need to know about posting and creating video content on the platform and share actionable tips I […]

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. Whether you’re trying to become a social media celebrity or simply looking to spread brand awareness on Instagram, it can be tempting to take shortcuts wherever you can in order to expand your audience, including ‘buying’ Instagram followers. Here, I’m covering all the questions you have about buying Instagram followers. I’ve also explored the pros and cons, so you can decide for yourself if it’s a good move for your brand. Table of Contents Can you buy […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn’t strategy — it’s time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels. How does anyone have time to run a business and plan, film, and edit a fun video every single day? We long for the days when a simple, […]

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016. […]

It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia. You’re probably more marketable than you think, as Instagram is a popular channel for influencers to partner with all kinds of businesses to post all kinds of content across topic areas for all types of influencers, from micro-influencers to viral celebrities. Here, we’re going to show you everything you need to do to get sponsored on Instagram. Keep reading to get started or click […]

Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons and others, you might be wondering, “Can I post to Instagram from my computer?” We have some good news. In this post, we’ll discuss: Can you post to Instagram from a PC? How to Use Instagram on a PC How to Post to Instagram from Desktop PC How to Upload Photos to Instagram on a Desktop Computer Using Chrome How […]

When I discover a new brand and land on its Instagram profile, the first thing I do is read its bio. Their bio gives me a peek into the brand, what they stand for, and even the special offers they have. Getting your bio right can help you entice visitors and make sales. In this post, you’ll learn what makes a good Instagram bio and see brand examples. What should your Instagram bio include? 11 Instagram Bio Ideas for Travel Businesses 10 Instagram Bio Ideas for SaaS Companies 9 Creative Instagram Bio Ideas for Etsy Shops 10 Simple Instagram Bio […]

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). Read on to uncover more social media stats that’ll help you get ideas and improve your own Instagram posting strategy. 80+ Instagram Stats […]

When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly, or aren’t appearing for certain hashtags or on the Explore page, you might be shadowbanned. From Instagram’s perspective, the objective of hiding “inappropriate” content makes sense (although its enforcement has been criticized.) Why does Instagram shadowban? Shadowbanning allows Instagram to filter out accounts that don’t […]

Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users. But how can you be an effective Instagram manager who can tap into your brand’s target audience on the platform?To help set you up for success, here are some tips, tools, and professional advice that will make you an excellent Instagram manager. Instagram Management Tips Instagram Manager Tools How to Be an Instagram Manager: Professional Tips and Tricks Instagram Management Tips Here are a few things you can […]