I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With these numbers, does it even make sense to publish new articles? Absolutely — you just have to change your approach to creating content to improve your keyword rankings. Here’s how to find out what your current rankings are, along with 11 tips to help you […]

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which is the missing element of the puzzle. Knowing not just what your audience is searching for but also why they want the information can transform your content strategy. Below, I’ll share my deep dive into keyword intent. Here’s all you need to know about getting […]

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective content is assigning the right keywords. A keyword map helps you do just that. And what fun would a treasure hunt be without friends? To help chart our course through keyword mapping, I sought insights from Nicole MacLean, head of marketing and sales at Compose.ly. […]

While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Table of Contents What is keyword research? Why is keyword research important? Elements of Keyword Research How to Research Keywords for Your SEO Strategy How to Find and Choose Keywords for Your Website Why is keyword research […]