When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. That’s where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring. Table of Contents What is lead scoring? Lead Scoring Models How to Determine What Data to Look At Is one lead score enough? How to Calculate […]

“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not knowing about your company to making a sale without warming them up. That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy, decrease marketing costs, and increase conversions. In this post, I’ll walk you […]