Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are considered thought-leaders – or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. Below, let’s review what thought leadership is and how to use it in your marketing strategy. We’ll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership […]

Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor. Then, you reach a point in your life where you have the chance to do the same for someone else. It can be both exciting, and a little confusing. In this article, you’ll get tips from both mentors and mentees on what it takes to foster this successful relationship. What does it mean to be a mentor? At its core, being a mentor is being a trusted advisor. It all boils down […]

Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often called employability skills, are critical even if they’re not listed on a job application. Let’s go over what they are, how they apply to day-to-day activities, and how to improve upon them so you can succeed in every position you have.   As foundational skills, […]