If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But this isn’t an exact science. You could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those is how authoritative or trustworthy the provider […]

Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we’ll cover what link baiting entails, its benefits, and how to do it the right way. Let’s dive in. Table of Contents What is link bait? The Benefits of […]